December 4, 2024
Headlines

Business Strategy

marketing timing of promotional tools

How Marketing Success Depends On Timing Your Promotional Tools

Tim Scott06 mins

Promotional tools are best used when the strategy calls for a highly targeted, time-limited boost in response. They can be excellent ways to encourage new-product trials and for raising seasonal performance. They should always be part of the overall marketing strategy and budget. Contests and sweepstakes are a way of securing product engagement and, potentially,…

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Boston University Business Intelligence Is Key Thumb

Why Business Intelligence Is Key For Competitive Advantage [Infographic]

Zac Jackson12 mins

Business intelligence represents the systems and tools that are important in the strategic planning processes of a corporation. It is vital to the successful running of a business. Statistics from worldwide research support this. The research focused on certain areas such as the growth of business intelligence, management of data, decision-making and budgeting. Here are…

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Big Data for Small Businesses UAB Thumb

Big Data For Small Businesses, An All-Encompassing Guide [Infographic]

Zac Jackson02 mins

Over the last few years, social media platforms and online interactions have increased many fold. Businesses are using more digital technologies than before. Ecommerce, online ads, polls and surveys have become standard for marketing operations. These technologies are all data driven. Even small and medium businesses today need data analytics at an unprecedented scale. To…

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Chaplin in modern times and capitalism

Celebrating The Advancement Of Capitalism?

TLB bureau011 mins

Recently the The Economist published an article in their Buttonwood column denouncing the claims about the end of capitalism with ravaging examples of its resurgence via online business models of enterprises such as Etsy, Airbnb, Google and so on. I have long suspected the venerable journalistic news source to be a mouthpiece of capitalistic agendas…

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Increase In New Business Formations Underscores Singapore’s Attractiveness To International Business Community [Infographic]

guidemesg02 mins

Singapore has bounced back from a dip in new business formations posted in the previous quarter, with a 9% increase in Q2. 15,964 new businesses were registered in Q2 2015, underscoring the confidence in Singapore as an international business center. Though the numbers contracted by more than 28% in Q1, when compared to Q4 2014,…

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Google Consumer Surveys Review

How To Use Google Surveys For Getting Business Insights

TLB bureau016 mins

Hey guys, in this post we are reviewing the new Google Consumer Surveys. At TLB we often review apps and softwares which have practical utility for businesses. We all know that from a marketing perspective, surveys are quite important for businesses. We have run several surveys in the past and our in-house researchers like to…

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Looking To Start a Company in Singapore? SBS Consulting Walks You Through The Process [Infographic]

SBS Consulting01 mins

Startups looking for ecosystems with lower costs of living and more opportunities often find overseas Asian markets as a more viable option. Starting a business in Singapore may create a lot of difference as many industry watchers have noted that the operating conditions for business in this South East Asian nation are prime. SBS Consulting specializes…

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Core Values Infographic Thumbnail

Top 7 Tech Firms In America – Values That Make Them Tick [Infographic]

Jeremy02 mins

Market leadership comes with a persistence and will to adhere to certain values that a business stands for. Strong organizations don’t become that way overnight but it takes years of consistent behaviors and business strategy that helps build a value driven culture. A technology company, no matter how deeply rooted in advancement, must also keep…

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singapore business district

Hawksford Singapore Releases Singapore Business Formation Statistics Q1 2015

Jeremy07 mins

The latest report by Hawksford Singapore reveals that the year 2015 has kicked off with a soft start compared to previous quarters, but Singapore remains a fertile environment that is attracting entrepreneurs, investors and enterprises alike. The preceding quarters had phenomenally high business formation numbers. The mellowed global economic performance in the beginning of the…

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Chop't

5 Local Fast Food Franchises In US That Are Doing Things Differently

TLB bureau06 mins

Freshii – Freshii (Originally called Lettuce Eatery) is a Canadian fast food franchise and was founded in 2005 by Matthew Corrin. They serve meals which are prepared with different types of meats and toppings and even with frozen yogurt, wraps, Soups, burritos and salads. They has expanded to 88 stores in 8 countries covering 35 cities…

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Risks and Organization

Does Your Organization Emphasize The Importance of a Risk Culture?

Marty Huggins05 mins

Are you among business owners who believe risk management culture is just an over-hyped theory? If yes, let me help you understand why you may be mistaken. There are solid reasons why you should propagate good risk management culture in an organization. For instance, analyse the recent financial crisis. Significant losses ensued from ignorance, negligence…

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organic followers

Different Techniques To Get Followers On Social Media [Infographic]

Marty Huggins02 mins

Small business depends on social media for promoting their product.The cheapest way of getting promoted is through social media. You need followers for that.But its not that much easy task to do it. There are several steps to get followers on social media.Follow these techniques and get fame with help of followers.Followers are the people…

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Personal Marketing

Why Offline Marketing Should Still Be In Your Marketing Mix

TLB bureau07 mins

Even if online marketing seems to be the future when it comes to the promotional efforts of any company, offline marketing still keeps its charm and does deliver impressive results, despite the fact that many people think that it’s obsolete. Networking – Get Out and About One of the main advantages of networking is the…

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transcription services

Transcription Service Ultimate Guide For Going Digital

Marty Huggins06 mins

Transcription is a service that is highly sought after by a variety of professionals, including doctors, journalists, lawyers, and business people. Transcription basically entails listening to an audio recording and then typing the contents in a text document. This service is mainly done by a highly trained transcriber. In the past, transcription required recordings on…

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Tech startups in India

How To Start A Software Company In India

Marty Huggins06 mins

Starting a new software company in India can be a very exciting venture for any man or woman with the talent and the drive to succeed. As our technology continues to deliver more and more phenomenal things to us on a daily basis, the need for containing development of software is critical to continue the…

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Retail Investment

Why Investment Firms Won’t Touch Retailers

Jeremy06 mins

Despite the challenging economic conditions in recent years, investment into certain industries has still been strong. However, one of the areas where investment has been lacking to a noticeable degree has been the retail industry. The big problem with retail is that you can’t look at the industry’s problems and put them all down to…

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retail wi-fi hotspots

How Retailers Are Using WiFi To Gain Valuable Customer Insights

Marty Huggins311 mins

High street retailers have been facing something of a persistent crisis, the blame for which cannot all be laid at the feet of the credit crunch and the ensuing economic slowdown. The rise of e-commerce has left traditional bricks and mortar stores on the back foot, with many famous firms struggling to sustain themselves and…

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