Branding is the best way to truly stand out in the crowd of competitors. It helps your customers differentiate you from the other brands and also helps them engage with your business. Even though branding is a powerful tool in the business world, if done incorrectly, it may cause more damage to your business than…
Developing and maintaining a brand is important for any business looking to stay afloat in the sea of competition. What most business owners fail to realize is the difference between branding and labeling. Getting labeled requires losing control and getting defined by people in rather insulting and negative way. Although focusing on factors which increase…
Many would argue that in the digital world there is no local market anymore. With every business with a website becoming an international company there are still plenty of businesses that specify their service to a single, local market, and they intend to keep it that way. The reason for this is simple – whenever…
Content marketing has become instrumental in building brand awareness. However, in the ever-changing world of marketing, everything evolves very quickly and marketers need to keep up with the latest trends in the industry if they want to stay on top of things. Various technological advances have a profound impact on marketing, so the fact that…
With the rise of the Internet, everything changes – from pop culture expansion, basic information circulation and effective knowledge implementation, to business promotion/advancement – everyone seems to be living online. With such a dependency on the online world, the logical question imposed is: do we still know how to live and succeed offline? It seems…
Entrepreneurs who want to create local brands shouldn’t use the same methods and channels as their big corporate counterparts. Local branding requires a completely different approach to market research and audience targeting. It sounds logic that location-based businesses should target local people, but there’s much more than that. They should also use different marketing and…
Let’s face it, bounce rates are unavoidable. Literally, every website on the Internet has people who come, look for a few seconds (or in some cases, even less), and leave, never to be seen again. According to a report from the content marketing agency, Wolfgang Digital, the average rate for an eCommerce website is around…
No matter how good your product is and no matter how good the team you assembled is – building a brand is never easy. You’re up against hard competition in almost any industry. Besides that, a starting phase of your business is when you create a bond between your product and the consumer. This doesn’t…
It is common sense and a wish of every new entrepreneur to be the best in his/her particular business and distinguish it from other competitors. Still, this kind of endeavor requires time and patience, and most importantly, hard work. Everyone wants to be the best in what they do, and one has to consider this…
Do you know why 82% of businesses use email marketing as one of their prime strategies? The answer is simple – because it works. A well-designed email marketing strategy is one of the most powerful selling tools that you can get. However, many marketers and business owners believe that this process is simple as that…
To create a recognizable company and make your name stick in the mind of your customers, you need to build a solid brand. Haphazard marketing will not work; over 80% of customers say that the authenticity of content is the number one factor in their decision to become a follower of a brand. Many small…
If you believe that you have strong passions and qualities that you would like and be able to share with the world than you might want to think about starting your own niche website. Still, this business idea is not for those who would like to be occasional writers and share their experiences from time…
