Supermarket retailers are developing their own seller brands which are competing with product brands.

Wholesale VS Retail: What’s The Difference? How the Emergence of Drop Shipping & Other Business Models is Affecting them Both?

Traditionally, wholesalers sold to businesses and retailers sold to end customers. Now, those boundaries are becoming somewhat blurred. Some wholesalers are opening up to consumers. Some retailers are becoming more like wholesalers. In general, however, wholesalers still tend to sell in larger quantities and at a lower cost than retailers. This leads to major differences…

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10 Local Brands Nominated by Our Readers

Its been 7 years since The Local Brand was launched and we started writing about small businesses and local brands which deserve to be brought into the spotlight. We have a section on our website which allows our readers to submit their nominations for the best local brand they can think of. Over the years…

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furniture brands marketing tips

Tips for Furniture Companies: How to Build Brand Awareness

According to the January 2017 Market Research Report, there are over 39,003 furniture stores in the United States alone. Together, they generate the revenue of over $60 billion per year, marking the annual growth of over 2.7 percent. Seeing how this is definitely one of the niches with a stronger representation in a number of…

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Local Brands

Sustainability, Accessibility And Pride: Local Brands Have It All And More

Modern retail has taken a turn towards the local brands. Of late, shop local movements have gained a lot of steam and for a good reason. The cost of production and consumption is found to be much lower when production uses local resources compared to the multinational retail chains which rely on foreign made and…

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local breweries

The Rising Popularity Of Locally Brewed Beverages: Independent Brewing In UK Grows As Local Brands Unleash Creative Labels

There’s so much more meaning behind a drink when you understand its origins: who first brewed it, where it came from and the generations that it has passed down. There’s also something rather special and exclusive about drinking a beverage that is hard to find or that isn’t mass produced. Learn about your local history…

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Smart Packaging

Smart-Packaging: Is The Future Of Packaging Interactive?

Smart companies have been utilising innovative and exciting packaging as part of their consumer product experience for a long time now, but recent developments in commercially accessible technology mean that things are about to get very interesting. Many of us will know the giddy excitement that comes when we are eagerly tearing at the packaging…

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3D Holograms

Holograms: Science-fiction Turned Science-fact

Holographic projection technology is rapidly advancing and there are countless entrepreneurs that are conceptualising new applications for this novel technology. In fact, industry projections indicate that Hologram technologies have an estimated market value of between 500 million to 1 Billion Dollars in the first 18 months – and that’s only the beginning. And so starts…

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PR Agency

How PR Can Help Your Business Become An Industry Frontrunner

Developing a quality product and service doesn’t necessarily mean that you are guaranteed to become leaders of the industry. In today’s modern world, you can’t solely rely on word of mouth to achieve commercial success, so it is important that you build a strong brand through a variety of effective PR strategies, advertising campaigns and…

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4 Easy Steps To Effective Marketing Strategy For Your Small & Medium Enterprise

An ineffective marketing strategy can force a business into trouble quicker than you can say ‘closed until further notice.’ But never fear, whether your business is getting ahead of itself or failing to plan ahead, there are a few easy tips to get you back on track. From The Ground Up For any business the…

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Inventory management

Businesses! How Good Is Your Inventory Management?

In business, measuring and keeping a count of your inventory and how it sells is essential to responsible bookkeeping and success as a business. Inventory turnover is just such a concern. This is measured by the simple equation of the cost of goods sold divided by the average inventory. This reflects the number of times…

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medical outsourcing

An Effective Solution For Creating A Well-Run Medical Practice

Many private medical practices never reach their full potential because the doctors who own their private practice think of his or her work more as a job than a professional business. It is understood that traditionally, doctors are supposed to be more interested in caring for their patients, than running their practice as a business….

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