We all know the damage that we are collectively doing to our planet, and there is increasing pressure on businesses to do as much as they can to reduce the impact that they have on the environment. There are many obvious steps that can be taken, but one area that is often overlooked is that…
Mister Softee is one of the most iconic ice cream brands in the United States, with its distinctive blue and white color scheme, cursive lettering, and bow tie-clad ice cream cone mascot. But what many people don’t know is that Mister Softee’s success led to the creation of a rival brand, New York Ice Cream,…
BRANDEXPRT agency has developed the eco-brand BIOLIO. The project included the creation of a vibrant and memorable brand name that clearly reflects the brand’s concept, as well as a visual communication strategy: logo and corporate identity, packaging design, and labels. BIOLIO is a Russian manufacturer of environmentally friendly products, including natural oils and a unique…
Taste often bring people together | Photo by Darya Sannikova from Pexels Obviously, at the most fundamental level, restaurants serve food to customers. Customers eat out at restaurants for a variety of reasons, including satisfying a craving for a particular dish, avoiding the bothersome task of cooking for themselves, or dining while visiting from out…
If you are holding or attending a business event, you will want it to be memorable and successful. There are many ways that you can do this, but they are often expensive and not guaranteed to have the effect that you want. However, corporate confectionary can be a great tool for you to use, and…
Packaging waste has become a major issue for consumers. That means it needs to be a major issue for businesses. In practical terms, this means reducing the amount of packaging used and prioritising reusable packaging and recyclable materials. The problem of packaging waste There is a strong link between packaging and branding. To a certain…
Back in 2007, when contactless payments were launched in the UK, the limit for them was just £10. Since October 2021, it has been £100. Part of the reason for this increase has been the progress of inflation. Most of it, however, reflects how contactless has transformed everyday lives. It continues to do so. A…
There was once a time when businesses could hand out promotional products without much thought. Pens, keychains, table top items and novelty stuff. Anything worked. Those times, however, are well and truly over. Now, promotional items will only have a meaningful impact if they align with consumers’ values as well as their needs/wants. I am…
Plastics have developed a bad name recently, but they are still required in a great many fields, and one of them is food packaging. These plastics incorporate anything from plastic film to hard tubs, and we use them in their millions each and every day. This seemingly essential material has been used to keep food…
Micro markets are a relatively new concept in the workplace cafeteria operations. Those companies which have the space for setting up a common area for an assortment of vending machines and multi-brand food service outlets within the office premises are turning to this concept for its scalability and efficiency. Let’s look at why this trend…
Marketing has changed a lot over the years. Even so, there are still some tried-and-tested approaches that hold good in the modern era. One of them is using promotional merchandise, especially promotional confectionery and no stranger to corporate confectionery is Adele Thomas, owner of Distinctive Confectionery. Here, Adele shares her insight into why your business…
Non-alcoholic Beverages Market Share Trend Analysis & Forecast Till 2027 by Fortune Business Insights. The global non-alcoholic beverages market size is anticipated to rise significantly on account of the current trend of health and fitness and the rising inclination towards healthy beverages. As per a recent published report by Fortune Business Insights titled, “Non-alcoholic Beverages Market Size, Share…
Cereals are an important part of our breakfast. In our busy everyday life, there is just not much time to spend on a lot of things, breakfast included. Therefore, cereals can help us in managing time and also catering to all our nutritional as well as taste requirements. This food item is greatly loved by…
You know how all of us judge foods. No idea! Keep in mind it is its packaging. That’s why this industry is a multi-billion sector and is rising day-by-day. Maybe you are not quite at the scale where you are producing that much food, but here are some useful ideas to label your food to…
Are you looking for the best cheesecakes in Singapore? If yes, then you are at the right place! We’ve got something heavenly and luscious for you! Read on to find out. Cheesecakes have found quite a popular place on the menu of many dessert outlets and patisseries across the world and are a universal favourite….
Hydroponic gardeners will understand best what things they need to consider for a beautiful garden; also, when I say this I specifically focus on how the hydroponic gardeners take care of all the necessary measures including water, nutrients and even the environment. With no mistake they grow plants, and the danger actually strikes when the…
Today’s youth has already made itself known on a number of fronts, almost always being put under the millennial tag. Well, despite what one might think about this specific part of society, the changes that they propelled forward cannot be ignored. One of the most-prominent is the putting being healthy in the limelight, making it…
In The Simpsons’ episode “Bart gets an F”, the show ends with Bart telling everyone delightedly that he managed to score a D-, thereby (just) passing the test. In food hygiene, the equivalent of a D- is a three-star rating and research from NFU Mutual suggests that consumers are unlikely to be impressed by it….
In the past years, organic food started with conquering the world. People became aware of all benefits healthy food can provide for the human body and a lot of them started thinking about growing their own food. If you are one of those people, but you’re still not sure if you should do it, go…
Generally, people who are not aware of biological developments which have taken place over the decades are astonished by the fact that plants can be grown without soil. The terms like hydroponics and aeroponics sound unfamiliar. When you don’t have a garden area and wish to grow some plants but are afraid of your house…
Hydroponics – the process of growing plants indoor under controlled climatic conditions. Sounds simple? Well, it is not. There are a lot of things that you’ll need to consider when getting involved in hydroponics. From getting trained to maintain the temperature in the grow room to using the right set of equipments to control the…
In an era in which world hunger and surplus food production seem to coexist peacefully, organic products can come across as a caprice or a sensible diet with equal right. And while doubting Thomases continue to shake their heads claiming there’s no such thing as all-natural these days, nutritionists and medical experts are unanimous in…
![5 Unusual UK Foods Every Tourist Should Try [Infographic] Thumb](https://thelocalbrand.com/wp-content/uploads/2017/01/5-Unusual-UK-Foods-Every-Tourist-Should-Try-Infographic-Thumb.jpg "5 Unusual UK Foods Every Tourist Should Try [Infographic]")
It’s an usual practice to taste special cuisine when you are traveling abroad. One would undoubtedly like to try ‘Margherita Pizza’ when in Italy or ‘Cassoulet’ when visiting France. However, it’s not the same with United Kingdom though. Nobody remembers ‘Scouse’ while planning their holidays in Liverpool. It certainly would not be an overstatement if…
The majority of people love some form of confectionery which is why it does so well as a promotional product. For any brand offering confectionery as a promotional product, it is a great way to show that you appreciate your customers. Whether you decide to offer mints, chocolates or lollies, you can be sure that…
Every year, all over the world, thousands of coffee shops are opening. Although many of these succeed and become prosperous enterprises, many of them fail. There are many reasons for this – the wrong location, the wrong business plan or even the wrong product.Like in every industry, only the strong succeed. So how can you…
