Business Strategy, Infographics, Marketing, Small & Medium Enterprise (SME), Social Media, Technology

Big Data For Small Businesses, An All-Encompassing Guide [Infographic]

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Over the last few years, social media platforms and online interactions have increased many fold. Businesses are using more digital technologies than before. Ecommerce, online ads, polls and surveys have become standard for marketing operations. These technologies are all data driven. Even small and medium businesses today need data analytics at an unprecedented scale. To keep track of all the organizational data flow, modern CRMs and ERPs too have to be able to integrate with online data sources. The landscape of marketing has changes so much that now all the sales data, customer reviews, social media chatter goes hand in hand with company’s search data, content generation and employee satisfaction. How can your organization navigate such a complex plane of modern business reality? Well, a collective method to handle this “Big Data” is to go with the available solutions. A data scientist can help you combine features of generic web tools like Google Analytics with outputs of specialized big data solutions like Tranzlogic to develop an efficient system to track down customer behavior. This infographic from UAB Collat School of Business covers the benefits to your small business using Big Data, from boosting efficiency, to helping you compete with big businesses:

Big Data for Small Businesses UAB

Is your business utilizing big data? What’s most effective marketing strategy for your data driven business? Leave your comments below. If you have an interesting infographic to share with us, just submit here.

 

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Zac Jackson is a Project Manager at OTC Gaming. If he’s not fighting orcs in a distant land, he’s in a nightclub somewhere in the Northwest DJing (untz, untz, untz…)
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