OCEANIS has become a center of attraction of residents of Nizhny Novgorod and neighboring regions due to retail-branding of TRC, becoming a project of regional scale without analogues. OCEANIS is a unique retail project that offers a completely new experience for its visitors, combining shopping, entertainment and a wide range of services in a modern,…
Grand Plier is a Russian brand of skincare and haircare products. Its uniqueness lies in offering natural products based on proprietary formulas that incorporate the healing muds of Lake Bolshoy Plier and a complex of essential oils. The branding process encompassed the development of a distinctive name, logo and corporate identity. These elements served as…
Developing and maintaining a brand is important for any business looking to stay afloat in the sea of competition. What most business owners fail to realize is the difference between branding and labeling. Getting labeled requires losing control and getting defined by people in rather insulting and negative way. Although focusing on factors which increase…
If there is one thing that we can all love, it’s food. Food, in many different ways, creates a completely unique experience and can change how we see the world. It will bring us together, and even in a strange new place, food is a constant – even if it’s something we’ve never tried before….
An ineffective marketing strategy can force a business into trouble quicker than you can say ‘closed until further notice.’ But never fear, whether your business is getting ahead of itself or failing to plan ahead, there are a few easy tips to get you back on track. From The Ground Up For any business the…
We have all been in a situation where venturing out to a new restaurant resulted in a bad dining experience, whether the food you were served was of a poor quality or you witnessed a food hygiene disaster, everyone has a horror story to share. We all want the best value for money, but for…
