corporate event ideas

Event Management – Business’s Key Requirement

It doesn’t matter which industry your business belongs to with regards to arranging an event. Whether manufacturing, design, retail or any other services, events are now a fundamental necessity of organizations in any industry to publicize themselves and create the brand reputation. Thus event managers are now critical in designing and implementing these corporate events….

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Digital signage and Christmas

Using Digital Signage Technology to Promote Christmas

Digital signage screens are a very effective way of marketing and advertising to potential customers during the festive period, giving shoppers an enjoyable experience and promoting your business, whilst not being too sales heavy. Christmas generates a real atmosphere and buzz around shopping centres and retail stores, and so finding the perfect way to appeal…

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video marketing tips for businesses

Tips to Get Fresh Video and Visual Content for Your Online Branding

Today’s savvy internet surfer doesn’t spend much time on a site before moving onto the next thing and email conversion ratios are hard to come by unless you have fresh content customers want to see and watch. Keeping your content fresh, short, and to the point ensures viewers stay focused and don’t leave for something…

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business trade shows

Offline Branding for Small Business in the Digital Era – Is it Worth it?

With the rise of the Internet, everything changes – from pop culture expansion, basic information circulation and effective knowledge implementation, to business promotion/advancement – everyone seems to be living online. With such a dependency on the online world, the logical question imposed is: do we still know how to live and succeed offline? It seems…

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Photography setup

Color Vs. Black and White: Which One to Choose?

While the inception of photography started with black and white manifestations, experimentation with color slowly started getting infused into the monochromatic images. Quickly, color photographs became the standard. Even though many photographers decided to stay loyal to the artistic essence of black and white photography, many more shifted to the refreshing and appealing color photography….

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