Each year, many new entrepreneurs set off into the world of business. However, running a business is no small task. It requires careful planning, dedication, effort and a lot of determination to see it through. Unfortunately, many entrepreneurs give up on their endeavor because they didn’t know what was waiting for them on the other…
Sales are one of the most crucial part of the business. As most business owners would call describe it, sales are one of the major source of the lifeblood of business: cash. Without it, a business wouldn’t be able to survive in its competition. So, to ensure a healthy top line, business must ensure that…
Every business tries to deliver good customer service, but the standards of customer service from business to business can vary greatly. To ensure your employees provide good customer service, it has to be part of the company ethos. For example, if the managing director of a company doesn’t value customer service, how can you expect…
It is common sense and a wish of every new entrepreneur to be the best in his/her particular business and distinguish it from other competitors. Still, this kind of endeavor requires time and patience, and most importantly, hard work. Everyone wants to be the best in what they do, and one has to consider this…
What generational group is driving big changes to virtually every aspect of our lives? It’s Millennials, that often-studied group of people born after 1980. They’re culturally and ethnically diverse, they have shorter attention spans than goldfish, and they form almost a quarter of the U.S. population. And while they’re much to differentiate them, there are…
Much of the brand marketing landscape today centers around consumer perception. Gone are the days when blatant advertising alone did the trick and people flocked to buy the latest novelty to please themselves. Actually, there is very little novelty factor left in products and services. Competition is both severe and simultaneous. The core aspect of…
When consumers see a product advertised online or on television they don’t often head to a website to buy the product right away. More often then not most consumers will do further research on the product before buying. Only 2% of customers buy on their first visit to a website. Because of the proliferation of…
Keeping your customers happy is a key facet of running a well-respected, profitable business. But how do your customers get in touch with you to let you know when they have a question about your product or service? Some customers may simply pick up the phone, while others may prefer to search your FAQ section…
Great customer service is key for retaining your clients and maximizing profits. It doesn’t matter if you do business face to face, or through ecommerce, getting the customer service basics correct will bring buyers back again and again. Differentiate Yourself from the Competition These days, marketing savvy companies are using exceptional or unique customer service…
If the product you ordered never arrived – or when it did, it arrived broken – you’ll want to get in touch with that company ASAP and see a fast resolution, whether that’s your money back or a replacement product. But often it’s just not that simple. Pick up the phone and you’re likely to…
Any business that wants long-term growth needs to treat its customers with the highest level of respect. This does not necessarily mean that the “customer is always right” mantra comes into play here. Instead, your customer base simply needs to feel that you care about their well being. The problem here is that many businesses…
