When it comes to running a business, signage can be a big part of improving your visibility, but does it really help to drive sales? In this article, Malcom Judson from Judson Signs takes a look at the ways in which different types of businesses can make use of signage to not just make their shop fronts…
When you open a shop, you need to consider what you will sell and where it will be, but one crucial element of your planning needs to be the layout of your store. Once a customer sets foot through your doors, you need to carefully consider what their experience will be, how they will find…
OCEANIS has become a center of attraction of residents of Nizhny Novgorod and neighboring regions due to retail-branding of TRC, becoming a project of regional scale without analogues. OCEANIS is a unique retail project that offers a completely new experience for its visitors, combining shopping, entertainment and a wide range of services in a modern,…
Grand Plier is a Russian brand of skincare and haircare products. Its uniqueness lies in offering natural products based on proprietary formulas that incorporate the healing muds of Lake Bolshoy Plier and a complex of essential oils. The branding process encompassed the development of a distinctive name, logo and corporate identity. These elements served as…
Cooperative retail chains are a popular retailing model around the world. They are owned and managed by their members, who are also the customers of the stores. Members invest in the store and receive benefits in return, such as discounts and profit-sharing. These chains operate on a democratic basis, with members having a say in…
How to create a drinking water brand based on the concept of health care, environmental consciousness and mindful consumption. Here’s a step-by-step guide for developing an eco-friendly packaging using a unique case study. ‘WATERFUL’ is the first Russian spring water brand, carefully crafted with a focus on health and the environment. Its main feature is…
Mister Softee is one of the most iconic ice cream brands in the United States, with its distinctive blue and white color scheme, cursive lettering, and bow tie-clad ice cream cone mascot. But what many people don’t know is that Mister Softee’s success led to the creation of a rival brand, New York Ice Cream,…
BRANDEXPRT agency has developed the eco-brand BIOLIO. The project included the creation of a vibrant and memorable brand name that clearly reflects the brand’s concept, as well as a visual communication strategy: logo and corporate identity, packaging design, and labels. BIOLIO is a Russian manufacturer of environmentally friendly products, including natural oils and a unique…
If you are holding or attending a business event, you will want it to be memorable and successful. There are many ways that you can do this, but they are often expensive and not guaranteed to have the effect that you want. However, corporate confectionary can be a great tool for you to use, and…
In a country with over 1.3 billion people, it’s no surprise that the FMCG industry in India is booming. According to a report by Nielsen, the Indian FMCG sector is currently worth US$49.8 billion and is expected to grow at a rate of 11.2% annually to reach US$74 billion by 2021. While multinational brands like…
Back in 2007, when contactless payments were launched in the UK, the limit for them was just £10. Since October 2021, it has been £100. Part of the reason for this increase has been the progress of inflation. Most of it, however, reflects how contactless has transformed everyday lives. It continues to do so. A…
Wholesalers and distributors both buy and sell goods in bulk. Wholesalers buy goods either directly from manufacturers or via distributors. They are, however, completely independent from their suppliers. Distributors only buy goods directly from manufacturers with which they have an agreed contract. This distinction has several implications. To explain the difference, Claire Shaw of SOS Wholesale shares…
If you live in a tiny city flat, then buying in small quantities may be your only option. If, however, you’re buying for a larger home or a business, then buying in bulk is likely to be the way to go. This is particularly true for businesses. Here, SOS Wholesale share their insight into the…
Micro markets are a relatively new concept in the workplace cafeteria operations. Those companies which have the space for setting up a common area for an assortment of vending machines and multi-brand food service outlets within the office premises are turning to this concept for its scalability and efficiency. Let’s look at why this trend…
Marketing has changed a lot over the years. Even so, there are still some tried-and-tested approaches that hold good in the modern era. One of them is using promotional merchandise, especially promotional confectionery and no stranger to corporate confectionery is Adele Thomas, owner of Distinctive Confectionery. Here, Adele shares her insight into why your business…
Traditionally, wholesalers sold to businesses and retailers sold to end customers. Now, those boundaries are becoming somewhat blurred. Some wholesalers are opening up to consumers. Some retailers are becoming more like wholesalers. In general, however, wholesalers still tend to sell in larger quantities and at a lower cost than retailers. This leads to major differences…
The right packaging for any product maximizes protection, usability and consumer appeal while minimizing materials (and hence weight and cost). This means that choosing the right packaging can do a lot to help sell your product. With that in mind, here are some tips to help. Start by setting a budget Realistically, your initial budget…
Non-alcoholic Beverages Market Share Trend Analysis & Forecast Till 2027 by Fortune Business Insights. The global non-alcoholic beverages market size is anticipated to rise significantly on account of the current trend of health and fitness and the rising inclination towards healthy beverages. As per a recent published report by Fortune Business Insights titled, “Non-alcoholic Beverages Market Size, Share…
Like all new industries the e-cigarette industry has had to go through a development process before reaching maturity. Possibly the most obvious sign of this is the way vape/e-cigarette packaging has changed across the world and over the course of time. From maximum visibility to maximum transparency When e-cigarettes were first launched, they had to…
You know how all of us judge foods. No idea! Keep in mind it is its packaging. That’s why this industry is a multi-billion sector and is rising day-by-day. Maybe you are not quite at the scale where you are producing that much food, but here are some useful ideas to label your food to…
Creating a successful international retail brand is a complex business. There are way more moving parts than in a brand located in just one country, with different cultures, languages, and even different social media platforms all at play. There are some key elements to consider when building a strategy for brand creation. Determining Demographics To…
Branded workwear presents a consistent, trustworthy and positive image that is essential for businesses to continue to grow and prosper. With traditional advertising becoming more difficult, the growing market for branded workwear is fast becoming one of the most beneficial enterprise phenomenons for companies nationwide. But why? Brand exposure Brand exposure is paramount to a…
While many brands have spent the last few years learning and employing best practices for storytelling, not as many have worked on delivering outstanding customer service. With evolutions in e-commerce, social media, and the gig-economy, how brands can and do relate to customers have changed dramatically. Even small businesses who once only had to talk…
Babies love toys and there is no shortage of choice when it comes to buying them, but the range of choice and age-labelling can cause confusion to outright bewilderment, for example parents of larger babies might find themselves wondering if they should buy toys for older babies and vice versa. It’s important to understand that…
Yoga is the perfect way to unwind, get a good workout and ease the mind. Whether you practice occasionally or every day of the week, you want to be comfortable and stylish while transitioning from downward dog to tree pose. According to Harvard Health Publishing, yoga can help those that practice gain a better body…
