The Local Brand®

Quick Commerce War: A brief history of delivery platforms in India

From Search Engines to LLMs: How internet is changing and what it means for you

Retails push for “AI Shopping”– How Carrefour could be reshaping customer experience

The Measurement Trap – Why Anthropic’s AI Labor Report Misses the Human Core

Small and Medium Enterprise

7 Things You Didn’t Know Could Boost Your…

ByNate Vickery

No matter how good your product is and no matter how good the team you assembled is – building a brand is never easy. You’re up against hard competition in almost any industry. Besides that, a starting phase of your business is when you create a bond between your product and the consumer. This doesn’t...

So You Think You Know What A Small…

When you think about farming, you always hear the gripe about big agro-business versus small farms, and how small farmers are being wiped out while Monsanto gets bigger. And somewhere in that argument someone will say that “a farm is after all, a small business.” Small farms, presumably, are those rustic buildings you see along...

How To Use Google Places For Your Business

There is no questioning the fact that the evolution of the internet has revolutionized the business marketing industry. The marketing and branding strategies and platforms that were highly effective just a decade ago are virtually obsolete. Businesses are now developing marketing strategies that are web heavy in focus. One of the platforms that many businesses,...

Choosing An Industrial Washing Machine

In the hospitality industry commercial washing machines are essential if hotels, hospitals and spas are to keep up with the high volumes of washing. However, their use isn’t limited to such big companies; it’s extremely common for large families and small businesses to make use of such equipment too. A lot of people think that...

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Bykaruppusamy

Mobile Vs Desktop Internet Usage [Infographic]

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Quick Commerce War: A brief history of delivery platforms in India

How the innate urge for ordering from home turned into the most intense brand battle of the generation Republished from LinkedIn Post: https://www.linkedin.com/pulse/quick-commerce-war-how-innate-urge-ordering-from-home-bhattacharya-y2gwc/ If you are from India, or have stayed in India, you would know how serious the home delivery business in India is. In a highly populated country, with severe traffic congestion in...

ByKoustubh Bhattacharya

From Search Engines to LLMs: How internet is changing and what it means for you

Artificial Intelligence is steadily replacing the traditional search engine as the primary gateway to the internet. For nearly two decades, the internet experience revolved around keywords, links, and pages of ranked results. Users had to search, compare, filter, verify, and finally decide. AI changes that equation entirely. Instead of merely showing information, modern Large Language...

ByKoustubh Bhattacharya

A new trend in the AI assisted ecommerce shopping is taking over retail

Retails push for “AI Shopping”– How Carrefour could be reshaping customer experience

The quiet rollout of AI-powered retail experiences by companies like Carrefour signals something much bigger than a simple tech experiment. While it hasn’t generated the kind of buzz typically associated with AI breakthroughs, its implications could reshape how consumers discover, evaluate, and ultimately purchase products. Carrefour’s Customer Engagement Through AI Carrefour has begun integrating conversational...

ByJeremy Huggins

The Measurement Trap – Why Anthropic’s AI Labor Report Misses the Human Core

Critical Analysis: Anthropic’s “Labor Market Impacts of AI” – Beyond the Observed Exposure The recent research published by Anthropic, “Labor market impacts of AI: A new measure and early evidence,” introduces a sophisticated metric: Observed Exposure. By moving past theoretical capabilities to track actual Claude usage data, Anthropic provides a grounded view of how AI...

ByKoustubh Bhattacharya