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TLB FEATURE

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The Key Benefits Of Studying Online [Infographic]

MARTY RECOMMENDS

Christmas Stories Quiz

Tis The Night Before Christmas: Can You Guess The Story? [Infographic]

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Build Brand Image When Consumers Can Bond with Your Product

Build Brand Image When Consumers Can Bond with Your Product

In some cases, the marketing of a good or service can be part of the value the purchaser receives when consuming it. The creation of, for example, a compelling story of a business or image around a product can itself be part of the product’s allure. We saw a wonderful example of this on Main Street in downtown Spartanburg, South Carolina, where we visited Prices’ Store for Men.

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