Cover image with title and logos of top retail cooperatives around the world

Top 5 Retail Co-operatives setting consumer confidence in Co-op model

Cooperative retail chains are a popular retailing model around the world. They are owned and managed by their members, who are also the customers of the stores. Members invest in the store and receive benefits in return, such as discounts and profit-sharing. These chains operate on a democratic basis, with members having a say in…

Read More

The story of bitter rivalry between New York’s iconic ice-cream brands and similar cases

Mister Softee is one of the most iconic ice cream brands in the United States, with its distinctive blue and white color scheme, cursive lettering, and bow tie-clad ice cream cone mascot. But what many people don’t know is that Mister Softee’s success led to the creation of a rival brand, New York Ice Cream,…

Read More

Development of the Eco-Brand ‘BIOLIO’

BRANDEXPRT agency has developed the eco-brand BIOLIO. The project included the creation of a vibrant and memorable brand name that clearly reflects the brand’s concept, as well as a visual communication strategy: logo and corporate identity, packaging design, and labels. BIOLIO is a Russian manufacturer of environmentally friendly products, including natural oils and a unique…

Read More

10 strongest FMCG local brands from India

In a country with over 1.3 billion people, it’s no surprise that the FMCG industry in India is booming. According to a report by Nielsen, the Indian FMCG sector is currently worth US$49.8 billion and is expected to grow at a rate of 11.2% annually to reach US$74 billion by 2021. While multinational brands like…

Read More
Supermarket retailers are developing their own seller brands which are competing with product brands.

Wholesale VS Retail: What’s The Difference? How the Emergence of Drop Shipping & Other Business Models is Affecting them Both?

Traditionally, wholesalers sold to businesses and retailers sold to end customers. Now, those boundaries are becoming somewhat blurred. Some wholesalers are opening up to consumers. Some retailers are becoming more like wholesalers. In general, however, wholesalers still tend to sell in larger quantities and at a lower cost than retailers. This leads to major differences…

Read More

Trends Suggest Rise in Consumption of Non-Alcoholic Beverages as “Better-for-You” Products Become Popular in Covid-19 Health Crisis

Non-alcoholic Beverages Market Share Trend Analysis & Forecast Till 2027 by Fortune Business Insights. The global non-alcoholic beverages market size is anticipated to rise significantly on account of the current trend of health and fitness and the rising inclination towards healthy beverages. As per a recent published report by Fortune Business Insights titled, “Non-alcoholic Beverages Market Size, Share…

Read More

10 Local Brands Nominated by Our Readers

Its been 7 years since The Local Brand was launched and we started writing about small businesses and local brands which deserve to be brought into the spotlight. We have a section on our website which allows our readers to submit their nominations for the best local brand they can think of. Over the years…

Read More
Print campaigns and branding

7 Proactive Ways to ‘Print’ a Name for Your Brand in the Market

You have the company logo, the message, the emotions, the fonts, the colors and the target audience. The big question now is how to apply all of these commodities to market your brand. Printed marketing materials, as you know it, are the backbone of any branding efforts because it’s the best medium to position your…

Read More
local brands and businesses

Branding Local: 2017 Trends

Entrepreneurs who want to create local brands shouldn’t use the same methods and channels as their big corporate counterparts. Local branding requires a completely different approach to market research and audience targeting. It sounds logic that location-based businesses should target local people, but there’s much more than that.  They should also use different marketing and…

Read More
Fashion business tips

Tips For Succeeding With A New Fashion Business

Fashion is an exciting industry, and for many it is not so much a career path as it is a personal passion. However, passion alone is not enough to succeed on what is also a busy and highly competitive sector. If you want your new fashion start-up to have the best chance of establishing itself…

Read More
Christmas sale sign

How to Promote Your Business at Christmas

As the festive season begins to creep upon us and the decorations and lights begin to emerge, all brands have to think about how they are going to promote themselves during this busy period and in particular, what promotional products to use. Christmas time means that levels of trade are higher than usual and for…

Read More
Embrace your shoe fetish thumbnail

Shoe Fetish: Designers Taking Steps in the Right Direction [Infographic]

Seductive and sexy, shoes play a huge part in many people’s lives. With a distinctive nod towards femininity and the luxury look, designers have used them as inspiration for a range of luxury furnishings and accessories for the home and workplace. According to a recent interior design blog post by one of the UK’s leading…

Read More
Glico Pocky

10 Local Candy Brands Across The World That We Think Are Awesome

Everyone loves candies no matter where they live or how old they are. Aside from certain health conditions that may prohibit you from having candies, there are very few reasons to avoid them. Although candies are found in very diverse forms around the world, it is impossible to ignore American versions of candies which in…

Read More
Chop't

5 Local Fast Food Franchises In US That Are Doing Things Differently

Freshii – Freshii (Originally called Lettuce Eatery) is a Canadian fast food franchise and was founded in 2005 by Matthew Corrin. They serve meals which are prepared with different types of meats and toppings and even with frozen yogurt, wraps, Soups, burritos and salads. They has expanded to 88 stores in 8 countries covering 35 cities…

Read More
Product packaging and consumer buying

The Influence of Product Packaging in Consumer’s Buying Decisions [Infographic]

What makes you choose a brand of soap over another which promises the same thing, ingredients and is priced just the same? Probably your previews experience with both the soap brands. However, if you were to try out a new brand then what strongly matters is the visual appeal of the packaging.  Well let’s see…

Read More
Local Brands

Sustainability, Accessibility And Pride: Local Brands Have It All And More

Modern retail has taken a turn towards the local brands. Of late, shop local movements have gained a lot of steam and for a good reason. The cost of production and consumption is found to be much lower when production uses local resources compared to the multinational retail chains which rely on foreign made and…

Read More