The Local Brand : Mission

Started in 2013 as a conceptual media project for local business brands, TheLocalBrand.com  has evolved into a diverse platform which goes beyond media. It has developed into a user generated knowledge base on small and medium enterprises. TLB attracts many  business owners, industry experts and academic researchers who find our website as a unique place to find information, share thoughts and present new ideas. What has remained unchanged is our vision to help small business brands around the world. We are a growing community of contributors who have been writing about brand development, entrepreneurship and SME ecosystem in various industry sectors including Technology, Lifestyle, Healthcare, Education and Food. We keep our readers informed with social and cultural trends too. So far we have evolved as a resource website for the academics and business professionals alike. However, we reaffirm our goal to be more than a media project. For that we need your support. We want your encouragement and your ideas to propel this website towards more diverse hub for growing brands.

How we help SME businesses?

Our website allows you to share your articles and posts. Our expert editors review and edit your posts and publish the articles with appropriate references to other sources. Our focus has always remained on entrepreneurship, small businesses, local brands and startups. Over the time we have emerged as a favorite source for academic researchers and students who find the content on TheLocalBrand.com more knowledge enhancing than many other popular blogs. Since our contributors come from unique experiences in local markets that are usually ignored in mainstream media, we have built our own reputation as an independent news source. TLB is a favorite place to contribute for business owners, brand experts, marketing specialists, innovators etc. From time to time we review local brands and post our favorite picks in a particular industry category. We also have a directory listing where you can add your business by simply logging in.

So who exactly should join TLB?

Entrepreneurs, Business Bloggers, Brands, Small Business Owners, Marketing Professionals and Academic Experts from any field ranging from Manufacturing, Services, Automobiles, Technology, Healthcare etc. are invited to become members and post their thoughts. If you are a business owner and working hard to promote your brand in your local markets. If you are an expert in your field and people swear by you. If you are a local chain of restaurants, utterly loved by your local patrons. If you are an innovator and have a great product in hand, but don’t know how to market it. If you are a local service provider, trusted in your region but want to expand. You are The Local Brand. Just join the brand wagon.

Benefits of joining TLB:

  • You will have access to the editor tools for adding your posts for review.
  • You will get to keep track of and edit or delete your previous posts
  • Your articles will appear with your authorship with your social links at the bottom of your posts
  • You will be able to add your own directory listings and manage them
  • You will be able to network with other users

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Who is Marty the Brand Man?

Marty is a blogger and knows a lot about Brands. A founding team member of TLB, he is your designated chief editor. If you are not a registered author on TLB then all your guest submissions are reviewed & posted by Marty. He sometimes writes for TLB too. You can reach him with all your queries, suggestions and complaints. He will surely have a solution for you.

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