In industry speak, when a brand releases a product that departs from their usual product line, this is known as ‘brand extension.’ Entrepreneur Richard Brandon is perhaps the master of brand extension, with Virgin encompassing everything from air travel (very successful) to bridal fashion (not so successful). Clearly, brand extension can be very powerful when…
Sports have access to a larger audience than ever thanks to internet streaming and independent television channels, while smartphones means that fans never have to miss a moment of their favourite game, no matter where in the world they are. This increased coverage also means that fans have a greater say in the sports they…
Whether you are a veteran driver or still in L plates, you can never be too careful on the roads. The fact that 95 per cent of all road traffic accidents are caused by human error emphasises the need to drive carefully and responsibly at all times. While there is no substitute for careful, responsible…
Almost as soon as you’ve taken your smartphone out of the box, the manufacturers release a shiny new model that makes yours look prehistoric by comparison. Apple is no different, but in September 2013 ago they went one a step further and released not only a new model, but a new material. Just over six…
In order to impress visiting clients, attract the most creative staff and encourage the free flow of ideas, advertising agencies pull out all the stops when it comes to interior design. Each company attempts to build something bigger and better than the last, resulting in some of the most unconventional – and awesome – offices…
What is Care.Data? In January 2014, NHS England announced a new scheme to collect patient information from different parts of the healthcare system and store it in a central database managed by the Health and Social Care Information Centre (HSCIC). The HSCIC has been collecting patient data from hospitals since the 1980s, but under the…
Last year, Chief executive of the NHS Confederation Mike Farrar warned that the new NHS reforms under the Health and Social Care act, which aimed to put doctors and nurses in charge of the NHS, would lead to a ‘tsunami’ of paperwork for nurses. He warned that nurses would have to quickly adapt to new…
Many would have heard the recent dispute regarding the trademark for `I AM’, between singers Will.I.Am and Pharell. The two singers are at war over the copyright use of the phrase ‘I AM’. It is thought that the singer Pharell Williams has used `I AM’ when its’ use has been restricted by a registered trademark…
Card making is a great hobby and one that your friends and family will love as much as you due to the fact that they will receive lots of beautiful handmade cards on Birthdays and at Christmas. A spark of excitement can thrill through us when we hear the words “these are great, why don’t…
