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How Retailers Are Using WiFi To Gain Valuable Customer Insights

retail wi-fi hotspots

High street retailers have been facing something of a persistent crisis, the blame for which cannot all be laid at the feet of the credit crunch and the ensuing economic slowdown. The rise of e-commerce has left traditional bricks and mortar stores on the back foot, with many famous firms struggling to sustain themselves and falling off the face off the earth completely. But consumers are still eager to visit real world outlets, particularly if they offer them an engaging and unique way to shop that cannot be replicated online.

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