Waterful: The first Russian spring-water brand in eco-friendly packaging

How to create a drinking water brand based on the concept of health care, environmental consciousness and mindful consumption. Here’s a step-by-step guide for developing an eco-friendly packaging using a unique case study. ‘WATERFUL’ is the first Russian spring water brand, carefully crafted with a focus on health and the environment. Its main feature is…

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Development of the Eco-Brand ‘BIOLIO’

BRANDEXPRT agency has developed the eco-brand BIOLIO. The project included the creation of a vibrant and memorable brand name that clearly reflects the brand’s concept, as well as a visual communication strategy: logo and corporate identity, packaging design, and labels. BIOLIO is a Russian manufacturer of environmentally friendly products, including natural oils and a unique…

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How can your business reduce packaging waste?

Packaging waste has become a major issue for consumers. That means it needs to be a major issue for businesses. In practical terms, this means reducing the amount of packaging used and prioritising reusable packaging and recyclable materials.  The problem of packaging waste There is a strong link between packaging and branding. To a certain…

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t-shirt business

Looking to start a t-shirt printing business? Here’s what you need to know!

While the plain white tee is an acknowledged fashion classic, many people love printed t-shirts. Also, many organisations use them as part of their uniforms and/or as merchandise. That means there is always demand for high-quality t-shirt printing. We at YES Group, have over two decades of experience in the area of custom equipment used…

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Personalized gifting

Ordering promotional gifting this year? Top things to consider if you really want to make an impact

There was once a time when businesses could hand out promotional products without much thought. Pens, keychains, table top items and novelty stuff. Anything worked. Those times, however, are well and truly over. Now, promotional items will only have a meaningful impact if they align with consumers’ values as well as their needs/wants. I am…

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Why your business should incorporate promotional confectionery in 2022

Marketing has changed a lot over the years. Even so, there are still some tried-and-tested approaches that hold good in the modern era. One of them is using promotional merchandise, especially promotional confectionery and no stranger to corporate confectionery is Adele Thomas, owner of Distinctive Confectionery. Here, Adele shares her insight into why your business…

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How vape and e-cigarette branding and packaging has evolved around the world

Like all new industries the e-cigarette industry has had to go through a development process before reaching maturity. Possibly the most obvious sign of this is the way vape/e-cigarette packaging has changed across the world and over the course of time. From maximum visibility to maximum transparency When e-cigarettes were first launched, they had to…

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Grip Seal Bag Types

Ten Innovative Approaches to Improve Your Packaging With Grip Seal Bags

Product Packaging is an industry, which is flourishing with the advent of time. With the strategies to new technologies, the packaging system is getting new dimensions. Sales of products are directly connected to the packaging of the goods. Buyers often prefer the products, which are  packaged in an attractive way or in a creative way….

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6 Ways that Thermal Receipt Paper Can Act as a Marketing Tool [Infographic]

Living in this fast-paced society where people almost disregards those seemingly insignificant things like printed receipt, it is very unconventional to think of it as a tool to increase your brand identity or as a medium to retain loyal customers. However, due to the passing of time and improvements in the thermal printing industry, most…

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Beautiful Perfume Bottles Inspired by iconic Disney Villains

Smell Like A Disney Villain: Japanese Artist’s Perfume Bottle Concepts [Infographic]

Have a look at the beautiful inspired Disney Villains fragrances that are all sorts’ beauty. These fragrances are pretty much making the buzz with its offbeat bottle design. However, you cannot grab them monetarily as of now as Ruby Spark has its own guidelines. Maybe Disney will showcase such largely popular Disney villains inspired perfume…

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Bubble wrap items

How Bubble Wrap Ensures the Protected Shipping of a Product?

A confident shipping of products definitely calls for proper packaging support to guarantee the safety of the products during transit. The packaging is the heart of the entire process of shipping as ultimately it can make or break the dealings and transactions between buyers and sellers. No buyer will like to accept products which are…

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Cardboard packaging collage

Cardboard Boxes And Packaging Help You Become A Brand

Custom cardboard packaging is considered the most suitable packaging option available for consumer products. This packaging has an edge in providing ultimate protection and security to consumer products as well as ease in handling and carrying. Produced keeping in mind environment friendly standards, custom cardboard boxes provides the most suitable and friendly attires for your…

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