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TLB FEATURE

Bank office made of shipping container

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Bristol UK

Bristol Named European Green Capital Of 2015

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3 Types of Decision Process Used By Customers

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Each time a consumer buys goods or service, he uses the decision process. It may be used consciously or unconsciously. The consumer may use extended, limited or routine decision making depending upon the degree of search, level of prior experience, frequency of purchase, amount of perceived risk and time pressure.

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