The Low-Trust Economy: Branding in an Age of Moral Reckoning

New study published by Pew Research reveal ‘Morality’ plays which may have major impact on brand marketing in cultural context. The recent Pew Research Center study, “In 25-Country Survey, Americans Especially Likely to View Fellow Citizens as Morally Bad,” has sent shockwaves through the marketing and social science communities. This survey was done in 2025…

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The matter of personality rights in world of deep fakes

Deep fakes are here and they are wreaking havoc on the social media as the faces, voices and mannerisms of well-known personalities are used in unauthorized deep fake videos for creating buzz. It’s a dangerous trend and we are seemingly helpless in dealing with it. A few months ago the famous Hollywood Actor Tom Hanks…

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Our Changing Engagement / Marriage Habits in 2017 [Infographic]

Are people getting married now any different than before? Well, the love may remain the same but the habits of people have certainly changed. Marriages and engagements have become more expensive too. While there is a definite timeline of activities between engagements and weddings, there are more expectations and no time is enough. Let’s look…

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