When you open a shop, you need to consider what you will sell and where it will be, but one crucial element of your planning needs to be the layout of your store. Once a customer sets foot through your doors, you need to carefully consider what their experience will be, how they will find…
One of the most challenging issues for real estate salespeople is creating fresh leads. With referrals accounting for more than three-quarters of new business, it might feel like the whole real estate market is battling for a smaller and smaller piece of the pie. However, with the correct real estate advertising techniques, you may improve your referrals…
Marketing today isn’t the same as the marketing of the past. While TV, radio and print still exist, the landscape for marketing has been completely transformed by internet advertising. If you don’t have an internet marketing plan, you are behind the times. If you want to compete in the modern marketplace, what you need is…
Search promoting and web index marketing go connected at the hip with regards to expanding website traffic, boosting brand mindfulness, and driving more transformations (deals). This makes having a Pay-Per-Click (PPC) technique basic to the general development and achievement of your business. Did you realize that organizations net around two dollars for each dollar spent…
Digital signage is an extremely effective tool when boosting sales, engaging an audience, and increasing traffic but the overriding key feature here is its ability to increase brand recognition. Brand recognition is crucial to the success of any business. Adopting digital signage into your marketing campaign is a great way to achieve the results you…
For those new to trade shows, preparing for your first one may feel a bit like preparing for an exam. Even if you’re used to chatting to people on social media, face-to-face interaction is always rather different. The good news is that trade shows are totally different from exams; they’re usually very relaxed and friendly….
Packaging is very important to consumers, and it can really make a difference to them as a customer to your business. Product packaging comes in all shapes and sizes, and is a very important part of the process of selling your products, with colours and text being able to appeal to customers as soon as…
Digital signage screens are a very effective way of marketing and advertising to potential customers during the festive period, giving shoppers an enjoyable experience and promoting your business, whilst not being too sales heavy. Christmas generates a real atmosphere and buzz around shopping centres and retail stores, and so finding the perfect way to appeal…
Digital signage is rapidly moving from a trend which raised eyebrows with regards to its long-term viability to being, literally, a must-have. At this point in time, the question has changed from being “Do I need digital signage?”, to “What are the key elements of digital signage technology I need to have to bring in…
There are many different types of promotional merchandise available which ranges from toys to branded stationery to clothing. However, one of the most popular choices is edible promotional merchandise. This covers things such as chocolates or sweets that come in branded wrappers, boxes or tins but most of all, people love them. However, what makes…
Today’s savvy internet surfer doesn’t spend much time on a site before moving onto the next thing and email conversion ratios are hard to come by unless you have fresh content customers want to see and watch. Keeping your content fresh, short, and to the point ensures viewers stay focused and don’t leave for something…
In today’s highly competitive enterprise world, being the new business can be quite challenging. A good way to getting traction as a new company is to apply the right marketing strategies; as a new business owner, you should be thinking outside the box with regard to branding and advertising. Here are five business marketing ideas…
With the rise of the Internet, everything changes – from pop culture expansion, basic information circulation and effective knowledge implementation, to business promotion/advancement – everyone seems to be living online. With such a dependency on the online world, the logical question imposed is: do we still know how to live and succeed offline? It seems…
If you think that the journey of the buyers in the digital space is as linear as that in the traditional markets then let us tell you that you’ve not been looking at the bigger picture. Rarely have there been instances when a consumer lands in a website, browses the products listed on it, selects…
Technology and industry professionals are often ahead of the curve when compared to the general public, so it can take a few years for the average individual to catch up to the advertising trends and develop a base of quality and relevancy in new forms of media. Fortunately, the transitional period between old media and…
Promotional tools are best used when the strategy calls for a highly targeted, time-limited boost in response. They can be excellent ways to encourage new-product trials and for raising seasonal performance. They should always be part of the overall marketing strategy and budget. Contests and sweepstakes are a way of securing product engagement and, potentially,…
Email marketing company Reachmail has put together a really cool infograhpic that shows why it is important to fully integrating your email and social media marketing strategies together. This post was originally published on the Reachmail blog. The graphic covers 2015 spending changes broken up by marketing channels (email and social see the largest spending…
Hello Everyone, I’ve been meaning to write a book since 2011. The new decade began with great enthusiasm. New social platforms were being launched and visual content was becoming the buzzword. The whole gamification thing was emerging on the foreground and we were getting introduced to wonderful new technologies like 3D printing and big data….
Facebook native videos overtook YouTube videos in terms of overall interactions and user engagement for the first time ever in November 2014. Since then, the Facebook native video platform has only been getting more pervasive as the Facebook newsfeed auto-plays videos when a user is logged into Facebook. At the time in November 2014, the…
Everyone loves candies no matter where they live or how old they are. Aside from certain health conditions that may prohibit you from having candies, there are very few reasons to avoid them. Although candies are found in very diverse forms around the world, it is impossible to ignore American versions of candies which in…
Madrid is an interesting and enchanting city. Many people from all over the world flock to this ancient city to experience its culture and modernity. Madrid is truly unique in the sense that it blends heritage with modernity quite well and offers something to visitors of all age groups and people of different tastes. However,…
Twitter advertising is celebrating it’s 5th year anniversary and we are just glad to find out that more brands are turning towards twitter for advertising. Seriously, glad because we know that Twitter is earning revenue which means that it is going to stay for a long time to come. Twitter has not only emerged as…
While most people might be familiar with the phrase, “the pen is mightier than the sword,” did you know that this idiom was coined in 1839 by an English author named Edward Bulwer-Lytton for his play Richelieu? Since then the “pen” has become an indispensible part of our lives. The evolution of pens is such…
Twitter is powerful social media site. Nowadays there are so many people using twitter to market their brands and business. Twitter can potentially give you more audience that can achieved by advertising. Adding followers on Twitter is inexpensive way of advertise your brand and business.Users can create tweets which are to be published and shared…
Small business depends on social media for promoting their product.The cheapest way of getting promoted is through social media. You need followers for that.But its not that much easy task to do it. There are several steps to get followers on social media.Follow these techniques and get fame with help of followers.Followers are the people…
