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The Psychology Of Packaging: Why We Choose Certain Products Over Others

design perception

Image by: Will Brown It may sound slightly ridiculous, but the packaging that the products we buy are presented in is a major determining factor in why we buy them. We may think that this is untrue and that we buy the products because we like them and are only exercising our own free will, but in actual fact the packaging has a lot to do with that positive perception.

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