As the old saying goes, you never get a second chance to make a first impression. That’s why humans “dress to impress” and it’s also why astute manufacturers take great care with their product packaging. Just like with human clothes, packing is one part practicality and one part emotional expression. The practical aspects of packaging…
When it comes to making your product stand out from the crowd, there’s no trivializing just how important the label design is. Labels are responsible for catching the consumer’s eye and communicating the brand and product’s purpose. Studies show that as many as 70 percent of purchase decisions are made in-store at the point of…
Why does it matter what your product packaging looks like? Is it really so important that you get the packaging just right? Why can’t you just slap any old label on your product and sell it like that? The truth is that your label and packaging appearance is almost more important than the product itself….
What makes you choose a brand of soap over another which promises the same thing, ingredients and is priced just the same? Probably your previews experience with both the soap brands. However, if you were to try out a new brand then what strongly matters is the visual appeal of the packaging. Well let’s see…
Packaging of your goods is necessary to avoid any wear and tear. Often you buy products wrapped in beautiful packages and you notice some symbols on their packaging but have you ever tried to figure out the meaning behind these symbols? Well this infographic will give you an idea about the popular packaging symbols and…
The food and product packaging landscape changes frequently. Whether a business wishes to sell a television or a tart, the people in charge should think about what the packaging says about the brand. The information below may help. Packaging is the Brand Message 1. The Packaging Should Match the Brand Message When a business wishes…
Image by: Will Brown It may sound slightly ridiculous, but the packaging that the products we buy are presented in is a major determining factor in why we buy them. We may think that this is untrue and that we buy the products because we like them and are only exercising our own free will,…
