Deep fakes are here and they are wreaking havoc on the social media as the faces, voices and mannerisms of well-known personalities are used in unauthorized deep fake videos for creating buzz. It’s a dangerous trend and we are seemingly helpless in dealing with it. A few months ago the famous Hollywood Actor Tom Hanks…
With the new year comes a moment of reflection and opportunity for business owners. It’s a time to reassess, reinvigorate, and realign with the evolving demands of the business world. This article, presents critical strategies for fostering growth and success. Each resolution offers a step toward a more prosperous and sustainable business future, from enhancing…
Microservices is a term that every Python developer comes across every once in a while. It provides a great base to help you build mobile applications. Microservices help you break down large applications into several applications, each with a different service or functionality. If you are thinking about implementing microservices with FastAPI in Python, you’re…
Aren’t we blessed because of Android? With a market share of over 40% in operating systems, Android is way ahead of its closest competitors. Since the founding of Android Inc in 2003 to the latest version which is being called a Upside Down Cake, we have not only seen its evolution, but felt it too….
Cooperative retail chains are a popular retailing model around the world. They are owned and managed by their members, who are also the customers of the stores. Members invest in the store and receive benefits in return, such as discounts and profit-sharing. These chains operate on a democratic basis, with members having a say in…
Consider starting a local business and making a positive impact! It’s exciting, but it can also be daunting. To succeed, you need more than just a good idea. You need to size up your competition, get support from your community, create a buzz, meet compliances and manage costs. To help you in your entrepreneurial journey,…
Twitter has been in a state of flux ever since Elon Musk’s takeover in October 2022. The billionaire entrepreneur has promised to make the platform a bastion of free speech, but his plans have been met with mixed reactions. In the months since Musk took over, Twitter management has been reeling with issues ranging from…
Small and medium businesses often can’t afford the kind of creative agencies which big companies hire to make their products and services look slick. This often leads to an inferiority complex and the SMBs face a lot of difficulty in positioning themselves outside of local markets. Thankfully with practically unlimited resources available due to cloud…
Mister Softee is one of the most iconic ice cream brands in the United States, with its distinctive blue and white color scheme, cursive lettering, and bow tie-clad ice cream cone mascot. But what many people don’t know is that Mister Softee’s success led to the creation of a rival brand, New York Ice Cream,…
The introduction of 5G technology has significantly transformed many industries, and the app industry is one area that has undergone notable changes with the rollout of 5G networks. As a result, a new era of innovation and possibilities has emerged, revolutionizing how we interact with mobile applications. This article will examine the significant effects of…
The unorganized sector in India refers to workers who are employed in informal or unregulated industries and often lack job security, social security benefits, and other forms of legal protection. The government of India has introduced several schemes to help organize and provide support to this sector. I felt the need to compile some of…
Taste often bring people together | Photo by Darya Sannikova from Pexels Obviously, at the most fundamental level, restaurants serve food to customers. Customers eat out at restaurants for a variety of reasons, including satisfying a craving for a particular dish, avoiding the bothersome task of cooking for themselves, or dining while visiting from out…
Its been 7 years since The Local Brand was launched and we started writing about small businesses and local brands which deserve to be brought into the spotlight. We have a section on our website which allows our readers to submit their nominations for the best local brand they can think of. Over the years…
It’s always hard to let go of something that has been around for a while. Ever since we opened TheLocalBrand.com for public submissions we’ve been receiving some exceptional articles and infographics from various walks of business. We’ve had the privilege of getting some superb infographic submissions through our open submission form specifically designed for the…
Ah Internet! That sweet sweet thing that keeps us all connected. Much of the internet’s wide popularity is because of the early use of email, search engine and messengers. Most other stuff including the social media came as a result of that. Yahoo!, the first internet giant was a pioneer in getting internet into our…
We live in a culture of paranoia that is fueled by our economic uncertainty. Of course the big fish always tends to eat the small fish but in the larger ecosystem, things don’t necessarily tip towards the stronger or the mightier. Many a times I read about the excessive fear of big giant corporations like…
Recently, Volkswagen was in the news for faking its emissions test results to meet the required standards. This led to a global scandal and share prices of VW fell steeply. This is not the first time when a global power brand has done something insanely stupid to hurt its own brand in the long term….
Recently the The Economist published an article in their Buttonwood column denouncing the claims about the end of capitalism with ravaging examples of its resurgence via online business models of enterprises such as Etsy, Airbnb, Google and so on. I have long suspected the venerable journalistic news source to be a mouthpiece of capitalistic agendas…
Much of the brand marketing landscape today centers around consumer perception. Gone are the days when blatant advertising alone did the trick and people flocked to buy the latest novelty to please themselves. Actually, there is very little novelty factor left in products and services. Competition is both severe and simultaneous. The core aspect of…
Hey guys, in this post we are reviewing the new Google Consumer Surveys. At TLB we often review apps and softwares which have practical utility for businesses. We all know that from a marketing perspective, surveys are quite important for businesses. We have run several surveys in the past and our in-house researchers like to…
Food waste is emerging as a big problem. From top food manufacturers to local brands, every food processing business is looking for tools and techniques to minimize the food waste. Food temperature monitoring plays a big role in ensuring safety of the food and in reducing food waste. As per industry guidelines, food manufacturers should…
Everyone loves candies no matter where they live or how old they are. Aside from certain health conditions that may prohibit you from having candies, there are very few reasons to avoid them. Although candies are found in very diverse forms around the world, it is impossible to ignore American versions of candies which in…
Brand logos are updated from time to time, sometimes drastically, to adjust to the changes in business. Logo transformations can also signify mergers, venturing into new markets, technology changes, new product additions or even at times leadership changes within the company. While many businesses may consider going for a brand makeover and often speculate about…
In modern age of transportation, air travel is a highly sought after service and the airline brands are the top dogs of business. Quite naturally it brings a lot of competition to the industry and it is true that operating an airline is not a job for the weak hearted businessman. Well, airline brands may…
Freshii – Freshii (Originally called Lettuce Eatery) is a Canadian fast food franchise and was founded in 2005 by Matthew Corrin. They serve meals which are prepared with different types of meats and toppings and even with frozen yogurt, wraps, Soups, burritos and salads. They has expanded to 88 stores in 8 countries covering 35 cities…
