Personalized gifting

Ordering promotional gifting this year? Top things to consider if you really want to make an impact

There was once a time when businesses could hand out promotional products without much thought. Pens, keychains, table top items and novelty stuff. Anything worked. Those times, however, are well and truly over. Now, promotional items will only have a meaningful impact if they align with consumers’ values as well as their needs/wants. I am…

Read More

Why your business should incorporate promotional confectionery in 2022

Marketing has changed a lot over the years. Even so, there are still some tried-and-tested approaches that hold good in the modern era. One of them is using promotional merchandise, especially promotional confectionery and no stranger to corporate confectionery is Adele Thomas, owner of Distinctive Confectionery. Here, Adele shares her insight into why your business…

Read More

How vape and e-cigarette branding and packaging has evolved around the world

Like all new industries the e-cigarette industry has had to go through a development process before reaching maturity. Possibly the most obvious sign of this is the way vape/e-cigarette packaging has changed across the world and over the course of time. From maximum visibility to maximum transparency When e-cigarettes were first launched, they had to…

Read More
Product packaging and consumer buying

The Influence of Product Packaging in Consumer’s Buying Decisions [Infographic]

What makes you choose a brand of soap over another which promises the same thing, ingredients and is priced just the same? Probably your previews experience with both the soap brands. However, if you were to try out a new brand then what strongly matters is the visual appeal of the packaging.  Well let’s see…

Read More
cardboard vs plastic packaging

[Infographic] Clash Between Cardboard Packaging And Plastic Packaging

The packaging industry was once greatly dependent on plastic goods and sheets. However, with environmental issues and norms getting severe with each passing day, many companies are now shifting to more Eco-friendly options. The use of cardboard boxes and sheets are becoming very common. Once the cardboard boxes are filled up, they are fastened tightly…

Read More

The Recycling Story Of Paperboard – Learn How It Gets A New Life [Infographic]

The world of packaging has undergone so many changes in recent years. Companies are constantly trying to improve their packaging services. Recycling plays a crucial role in almost every industry. Today people are aware of the advantages of recycling but still most of them know nothing about the recycling process. One of the most important…

Read More
Smart Packaging

Smart-Packaging: Is The Future Of Packaging Interactive?

Smart companies have been utilising innovative and exciting packaging as part of their consumer product experience for a long time now, but recent developments in commercially accessible technology mean that things are about to get very interesting. Many of us will know the giddy excitement that comes when we are eagerly tearing at the packaging…

Read More