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Effective Food PR Campaigns For The Modern British Consumer

Effective Food PR Campaigns For The Modern British Consumer

Developing a successful public relations scheme for any food product can depend on the country in which the campaign will be run. In recent years, food marketing, advertising, marketing, and public relations has gone through a sea change in the United Kingdom, largely in part to a rapidly changing appreciation of food culture in the country. This article will outline exactly how food appreciation in the UK is changing, and what this means for public relations in the food industry.

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