For certain businesses and brands, it is simply hard to remain up to date about the latest Instagram features. Social media is changing and by the time you become comfortable, a change or update will occur, especially with the social media marketing strategies. It’s not a huge secret that various people like Instagram and probably…
Starting a new company is not an easy feat, and anyone venturing into the realm of start-up business will undoubtedly encounter some challenges. However, the scenario is quite different in Singapore. The Republic offers a pro-business environment that is conducive even for the new entrants. It has a prominent start-up ecosystem that attracts a huge…
Starting businesses has a management aspect and a legal one too. For the most part, new businesses avoid delving deep into into government mandates and regulatory compliance. Its both time and cost intensive. Although, in case of setting up business overseas you might have little choice in the matter. Being said that, it doesn’t have…
Email Marketing is the single most effective strategy for turning your prospects into loyal potential customers. There’s a lot of effective email campaigns, but ultimately you really need to set up a high-converting email campaigns structure and actionable tactics that can boost your conversion rate. To enhance your email marketing conversions, check out the fundamental…
Accounting reconciliation is essential for every business as it helps you identify and fix any unusual transactions that might be caused by any accounting errors or fraudulent charges. It is a practice to compare monthly transactions of your company’s financial accounts with monthly statements of the bank accounts or credit cards. Simply put, Singapore monthly…
In essence, credit is a trust that allows businesses to trade with each other on debt with the promise of future reimbursement. It plays a very important part in the day-to-day running of businesses and helps them keep functioning even at times when cash is not immediately available. Credit also helps companies grow by providing…
How much can your customers learn from you before they even pick up the phone or click on the “send” button in their email program? That foundation of information is what’s known as a knowledge base. What it is depends on what products or services your business sells or provides. Perhaps you’re in a B2B…
With today’s competitive and ever-changing business environment, companies have to keep evolving to survive. Remaining static as the world changes is a sure way of going out of business for companies. Change is, however, not easy. And this is the main reason why so many companies that were once thriving collapse. Organisations that embrace and…
The biggest challenge facing businesses all over the world is change. Change relentlessly challenges and confronts the ability of businesses to create value for their customers and their ability to remain relevant. The world of business is constantly changing and businesses have no choice but to adapt. Otherwise, they will not survive. But changing is…
Business owners keep hearing that they need to have an online presence no matter what, but if you run a really small business, you’ve probably thought to yourself that the hassle of making and up-keeping a website is more trouble than it’s worth. But it just isn’t. Having a website for your business, no matter…
The 2016 holiday season is fast approaching and you know what that means: Online shopping! In fact, eCommerce store owners traditionally see an increase of 20% in annual sales for the months of November and December. And 2016 is going to be even better. The holidays are a very exciting time for eCommerce site owner’s,…
It is common sense and a wish of every new entrepreneur to be the best in his/her particular business and distinguish it from other competitors. Still, this kind of endeavor requires time and patience, and most importantly, hard work. Everyone wants to be the best in what they do, and one has to consider this…
Do you know why 82% of businesses use email marketing as one of their prime strategies? The answer is simple – because it works. A well-designed email marketing strategy is one of the most powerful selling tools that you can get. However, many marketers and business owners believe that this process is simple as that…
These days, many business owners are realizing that connecting with their target market in the online world is a great way to optimize their bottom line. If you’re interested in optimizing your online platform so that you can attain exceptional conversion rates, now is the time to access and implement strategies that will help you…
In order to make a name for yourself in a business world, you need to use all means you have at disposal. Even though some people look for no more than cold hard facts when dealing with work related issues, there are those who highly valuate human factor. Needless to say, these people will make…
In this Inc. piece on the 10 most compelling ad campaigns of the decade…. Simplicity is key. Simplicity is everything. Simplicity is the key to success. But the critical question is ‘what’ should brands aim to simplify? Is it how brands are marketed? Is it about the positioning platforms that are identified? Is it about…
We have now come to a point in society were information is so sudden, and the whole world is moving faster then what we can keep up with…. relationships seem to just come and go, and loyalties are beginning to diminish. But how can brands strengthen their relationship with their customers? What can they do…
Starting any business is daunting and scary; you’re pouring what seems like endless amounts of cash into a prospect that you don’t fully know will succeed or not. Opening a clothing store might seem like an outdated choice in light of so much choice in online clothing but there is still very much room for…
Outsourcing occurs when a specific firm subcontracts a business function to an external supplier. This has been in common practice among the world’s biggest economy for quite some time now and that includes the great US of A. The efficient reduction of the cost of communication and the more standardized software packages have made it…
To create a recognizable company and make your name stick in the mind of your customers, you need to build a solid brand. Haphazard marketing will not work; over 80% of customers say that the authenticity of content is the number one factor in their decision to become a follower of a brand. Many small…
![What Market Research Can Do For Your SME [Infographic] Thumb](https://thelocalbrand.com/wp-content/uploads/2016/03/What-Market-Research-Can-Do-For-Your-SME-Infographic-Thumb.jpg "What Market Research Can Do For Your SME [Infographic]")
Running your own business is a commitment. Surely, you would like to see your hard work bear results. However, at the end of the day business is about identifying the right opportunities and taking the appropriate risks. Market analysis is the first step to ensure that your business will continue to succeed. Before getting into a…
Of all the Ps in marketing, pricing is the one that directly correlates to the value of the goods or services. This is exhibited by the fact that for any business, pricing strategy affects the profit and loss in more profound way than anything else like promotion or people. Pricing not only decides the selling…
Fashion is an exciting industry, and for many it is not so much a career path as it is a personal passion. However, passion alone is not enough to succeed on what is also a busy and highly competitive sector. If you want your new fashion start-up to have the best chance of establishing itself…
Entrepreneurs drive innovation and have made a tremendous impact in the world of business. Some of the most influential entrepreneurs have changed the way we live life, and are inspiring future generations to be more innovative and ground breaking as well. There is definitely no one single path to achieve success. From a tech company…
If you believe that you have strong passions and qualities that you would like and be able to share with the world than you might want to think about starting your own niche website. Still, this business idea is not for those who would like to be occasional writers and share their experiences from time…
