When it comes to running a business, signage can be a big part of improving your visibility, but does it really help to drive sales? In this article, Malcom Judson from Judson Signs takes a look at the ways in which different types of businesses can make use of signage to not just make their shop fronts…
OCEANIS has become a center of attraction of residents of Nizhny Novgorod and neighboring regions due to retail-branding of TRC, becoming a project of regional scale without analogues. OCEANIS is a unique retail project that offers a completely new experience for its visitors, combining shopping, entertainment and a wide range of services in a modern,…
Grand Plier is a Russian brand of skincare and haircare products. Its uniqueness lies in offering natural products based on proprietary formulas that incorporate the healing muds of Lake Bolshoy Plier and a complex of essential oils. The branding process encompassed the development of a distinctive name, logo and corporate identity. These elements served as…
How to create a drinking water brand based on the concept of health care, environmental consciousness and mindful consumption. Here’s a step-by-step guide for developing an eco-friendly packaging using a unique case study. ‘WATERFUL’ is the first Russian spring water brand, carefully crafted with a focus on health and the environment. Its main feature is…
Twitter has been in a state of flux ever since Elon Musk’s takeover in October 2022. The billionaire entrepreneur has promised to make the platform a bastion of free speech, but his plans have been met with mixed reactions. In the months since Musk took over, Twitter management has been reeling with issues ranging from…
BRANDEXPRT agency has developed the eco-brand BIOLIO. The project included the creation of a vibrant and memorable brand name that clearly reflects the brand’s concept, as well as a visual communication strategy: logo and corporate identity, packaging design, and labels. BIOLIO is a Russian manufacturer of environmentally friendly products, including natural oils and a unique…
If you are holding or attending a business event, you will want it to be memorable and successful. There are many ways that you can do this, but they are often expensive and not guaranteed to have the effect that you want. However, corporate confectionary can be a great tool for you to use, and…
Packaging waste has become a major issue for consumers. That means it needs to be a major issue for businesses. In practical terms, this means reducing the amount of packaging used and prioritising reusable packaging and recyclable materials. The problem of packaging waste There is a strong link between packaging and branding. To a certain…
There was once a time when businesses could hand out promotional products without much thought. Pens, keychains, table top items and novelty stuff. Anything worked. Those times, however, are well and truly over. Now, promotional items will only have a meaningful impact if they align with consumers’ values as well as their needs/wants. I am…
When you run a beauty salon, the style of it is a big deal. The décor, the branding and the way you present your business is crucial to the look and feel of the place and the clientele that you want to attract. A big part of this image is the uniform that you choose,…
Your company uniform is about much more than practical clothing. It has to do many different jobs and incorporate a wide variety of things including brand identity, safety and flexibility. It is important to make sure that you take all of these things into consideration when designing a uniform in order to ensure that the…
Office signage is essentially functional décor. It conveys information about the company behind it and also helps to attract customers. In fact, it may even help to attract employees. Here are three points you should consider when transforming your workplace with office signage. What areas need signage? You’re generally going to need at least two…
Cereals are an important part of our breakfast. In our busy everyday life, there is just not much time to spend on a lot of things, breakfast included. Therefore, cereals can help us in managing time and also catering to all our nutritional as well as taste requirements. This food item is greatly loved by…
As you will look around in the market, you will be finding different fields and industries in which the use of custom boxes has been extremely in demand. You can have them purchase in different types and designs to pick the one which suits according to product dimensions. No doubt that the use of custom boxes packaging…
As the old saying goes, you never get a second chance to make a first impression. That’s why humans “dress to impress” and it’s also why astute manufacturers take great care with their product packaging. Just like with human clothes, packing is one part practicality and one part emotional expression. The practical aspects of packaging…
Its been 7 years since The Local Brand was launched and we started writing about small businesses and local brands which deserve to be brought into the spotlight. We have a section on our website which allows our readers to submit their nominations for the best local brand they can think of. Over the years…
Like all new industries the e-cigarette industry has had to go through a development process before reaching maturity. Possibly the most obvious sign of this is the way vape/e-cigarette packaging has changed across the world and over the course of time. From maximum visibility to maximum transparency When e-cigarettes were first launched, they had to…
You know how all of us judge foods. No idea! Keep in mind it is its packaging. That’s why this industry is a multi-billion sector and is rising day-by-day. Maybe you are not quite at the scale where you are producing that much food, but here are some useful ideas to label your food to…
Many food industry restaurants are finally coming around to sustainability in ways that we haven’t seen before. Sustainability presents ways in which businesses can run more efficiently, saving them money and time while helping to save the planet. Here is a quick list of the different methods restauranteurs can incorporate into their business to become…
Branded workwear presents a consistent, trustworthy and positive image that is essential for businesses to continue to grow and prosper. With traditional advertising becoming more difficult, the growing market for branded workwear is fast becoming one of the most beneficial enterprise phenomenons for companies nationwide. But why? Brand exposure Brand exposure is paramount to a…
Digital signage is an extremely effective tool when boosting sales, engaging an audience, and increasing traffic but the overriding key feature here is its ability to increase brand recognition. Brand recognition is crucial to the success of any business. Adopting digital signage into your marketing campaign is a great way to achieve the results you…
It’s pretty obvious that we’re in the era of photos and videos. We love taking pictures and videos of everything amazing – and annoying – we see and we immediately share it on visually-oriented websites like Facebook, Instagram, and YouTube. Since we’re all about visuals, is Twitter still relevant when it comes to building your…
For those new to trade shows, preparing for your first one may feel a bit like preparing for an exam. Even if you’re used to chatting to people on social media, face-to-face interaction is always rather different. The good news is that trade shows are totally different from exams; they’re usually very relaxed and friendly….
It doesn’t matter which industry your business belongs to with regards to arranging an event. Whether manufacturing, design, retail or any other services, events are now a fundamental necessity of organizations in any industry to publicize themselves and create the brand reputation. Thus event managers are now critical in designing and implementing these corporate events….
Packaging is very important to consumers, and it can really make a difference to them as a customer to your business. Product packaging comes in all shapes and sizes, and is a very important part of the process of selling your products, with colours and text being able to appeal to customers as soon as…
