Brand logos are updated from time to time, sometimes drastically, to adjust to the changes in business. Logo transformations can also signify mergers, venturing into new markets, technology changes, new product additions or even at times leadership changes within the company. While many businesses may consider going for a brand makeover and often speculate about a facelift, in reality, re-branding is always a tough decision to make. Going for even a minor change in the logo design or brand color scheme can be a nightmare for a business. The considerations and consequences of a re-branding exercise make for a whole different topic of discussion and we will write about it soon. However, there are no reasons to avoid testing out a new logo and collecting opinion on whether it looks better than the existing one. Many progressive brands like to play around with their logos and even hold contests for designers to come up with a new version every once in a while. A prime example is Google. In that spirit of experimentation, Alen Pajazetovic, a Bosnia based graphic design artist re-designed* brand logos of some well known brands around the world to find out if there is a scope for improvement in them. Let’s have a look at some of his works:
Mountain Dew
A hell of the change can be created by just shifting the typography a little bit. Note the mountain peaks and the reflection.
Paypal
Can you find a pal in this very creative use of letters? Let’s just say this logo got humanized!
Netflix
Ok we get it that you love simplicity! But sometimes retro may make more sense
If only finding a job was not so drab. The socket design of ‘e’ and the 6 degree of separation could be just what LinkedIn needs in their logo.
Kumho Tyres
We would appreciate if you don’t have to say what you sell in your logo. People should get the idea. Visual keys are important.
Japan Post
That postal feeling! Negative lettering do not always make sense you see. By the way pinstripes and geometric typography are back in fashion.
Indian Oil
Isn’t the lotus India’s national flower? We are amazed that no one thought of this before!!!
IKEA
Ummm.. modular furniture…. Get it?
SAP
SAP Trek Next Generation?
Scandinavian Airlines
Its definitely a plane. Can you see it?
Uni Credit
Unless they open a branch on Mars, we think the new logo makes more sense…. don’t you?
Verizon
This rebranding would probably be the easiest one and will definitely save a lot of space on the letterhead too.
Xypex
If you are in the business of waterproofing, then a two tone logo looks cooler than single tone logo… or so we think.
CINE+
When it comes to that little channel logo on the top left/right corner of your TV set, simplicity might work
e-on
The new version of logo is created based on the idea of electrical grid circuits. Do you think the future of energy could look smarter with the new logo?
Alen is an expert on visual identity for brands. His brand logos are not just good designs but they carry inherent meanings that connect with the brands. He is an awesome guy to talk to and so we interviewed him sometime back. In the interview he explained his logo design methodology and what inspires him (Read the interview). We would like to know from you what you think about the new logo concepts. Leave your comments and suggestions below. You must go to Alen’s Behance profile and checkout his other works.
*Note: The New Logo versions shown here are the result of artist’s imagination and are in no way meant to represent the respective brands officially. The New Logos are just creative renditions and are not endorsed by the brands.
