Brand logos are updated from time to time, sometimes drastically, to adjust to the changes in business. Logo transformations can also signify mergers, venturing into new markets, technology changes, new product additions or even at times leadership changes within the company. While many businesses may consider going for a brand makeover and often speculate about a facelift, in reality, re-branding is always a tough decision to make. Going for even a minor change in the logo design or brand color scheme can be a nightmare for a business. The considerations and consequences of a re-branding exercise make for a whole different topic of discussion and we will write about it soon. However, there are no reasons to avoid testing out a new logo and collecting opinion on whether it looks better than the existing one. Many progressive brands like to play around with their logos and even hold contests for designers to come up with a new version every once in a while. A prime example is Google. In that spirit of experimentation, Alen Pajazetovic, a Bosnia based graphic design artist re-designed* brand logos of some well known brands around the world to find out if there is a scope for improvement in them. Let’s have a look at some of his works:
Mountain Dew
Paypal
Netflix
Kumho Tyres
Japan Post
Indian Oil
IKEA
SAP
Scandinavian Airlines
Uni Credit
Verizon
Xypex
CINE+
e-on
Alen is an expert on visual identity for brands. His brand logos are not just good designs but they carry inherent meanings that connect with the brands. He is an awesome guy to talk to and so we interviewed him sometime back. In the interview he explained his logo design methodology and what inspires him (Read the interview). We would like to know from you what you think about the new logo concepts. Leave your comments and suggestions below. You must go to Alen’s Behance profile and checkout his other works.
*Note: The New Logo versions shown here are the result of artist’s imagination and are in no way meant to represent the respective brands officially. The New Logos are just creative renditions and are not endorsed by the brands.
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