Branding, Design, Infographics, Local Brands, Retail Brands

[Infographic] The Impact of Packaging

Packaging is the visual layer of branding that is both aesthetic as well as functional. Customers of any product take lot of image cues from the packaging and in many cases even a good product might loose customers due to poor packaging. Of course packaging plays its part in the overall brand experience but it also has an immediate impact on the sales. We have moved on from clumsy and non utility packaging choices to more steadfast packaging. Moreover packaging is becoming more intelligent and it is unfair to expect some kind of packaging best practices emerging in most industries. Yet there is a long way to go as statistics suggest that people are still found to be unsatisfied by packaging in overwhelming majority of cases. Here is an infographic from MS Packaging, UK about the impact of packaging:

The Impact of Packaging

 

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Administrator and Chief Editor for TLB. Loves to talk. Super freak about publishing. Loves watching obscure movies, good cook and overall gentle fellow. Reach him if you want to write an article for TLB. Email him on marty@thelocalbrand.com
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6 Ways that Thermal Receipt Paper Can Act as a Marketing Tool [Infographic]

6 Ways that Thermal Receipt Paper Can Act as a Marketing Tool [Infographic]

Living in this fast-paced society where people almost disregards those seemingly insignificant things like printed receipt, it is very unconventional to think of it as a tool to increase your brand identity or as a medium to retain loyal customers. However, due to the passing of time and improvements in the thermal printing industry, most of the businesses today, especially the start-ups, have come into a unique solution to transform these small pieces of paper into a valuable business asset. Perceived as an inevitable expenditure, it is very certain that thermal paper costs businesses a lot of money, that is why it’s imperative to take maximize its use in every way possible.

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