5 Outside-the-Box Ways to Market Your New Business

In today’s highly competitive enterprise world, being the new business can be quite challenging. A good way to getting traction as a new company is to apply the right marketing strategies; as a new business owner, you should be thinking outside the box with regard to branding and advertising.

Here are five business marketing ideas that you may consider to be slightly unusual these days; however, some of them are actually traditional and all of them can be very effective if they are efficiently carried out.

Newspaper Ads

With virtually all business owners focusing exclusively on SEO and how to appear at the top of the Google search engine results page, newspaper readers are wondering where all the advertisers have gone. Here’s a secret that few company owners know: local newspaper advertising is still one of the most effective methods of business promotion. Many newspapers offer advertisers a free online spot when they take out hard copy ad space.

Real-Time Customer Engagement

Pizza delivery giant Domino’s made headlines in 2011 with its decision to display Twitter updates from customers on a giant electronic billboard on Times Square. Since then, other companies have emulated this approach by using devices such as TwittLED, a small electronic board that scrolls a Twitter feed that can be filtered and scrubbed for profanity and negative sentiment.

Truck Billboard Advertisement

Here’s another traditional and effective marketing method that modern business owners have ignored due to being too busy with SEO. The power of a mobile billboard from a company like TSN Advertising lends itself well to new local businesses due to its highly visual appeal. As long as you choose the right billboard appearance, route and display times, your marketing efforts will be rewarded.

Virtual Reality Tours

We have the real estate sector to thank for the digital video and online 3D picture tours of yesteryear. These days, real estate professionals are still revolutionizing the online marketing world with virtual reality tours of the properties they list. If you have a new brick-and-mortar business, you may want to look into producing a VR video so that prospective customers can get to know your new establishment.

In the end, thinking outside the box in terms of marketing could be the best decision you can make when launching your new business. Many of the most successful ventures in history began through creative marketing techniques, and trying new things that no one else is doing could really help your business stand out in its early stages.

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Dixie Somers

Freelance writer

Dixie Somers is a freelance writer and blogger for family, home, and business niches. Dixie is the proud mother three girls and wife to a wonderful husband.