Watches have come a long way. Although most watchmaker companies are trying to reinvent themselves with more digital and smart components, there are some watches that have remained timeless. These particular models have a certain history to them. Even today, when a younger generation is betting on smartwatches to become a thing, there are those…
While choosing jewellery online, you need to be a smart shopper. When you are shopping for silver jewellery, the key points must always be in your head. Check for stores that give details for their jewellery, the concentration, weight and all the necessary details. If you are getting silver jewellery at a highly affordable price,…
Starting any business is daunting and scary; you’re pouring what seems like endless amounts of cash into a prospect that you don’t fully know will succeed or not. Opening a clothing store might seem like an outdated choice in light of so much choice in online clothing but there is still very much room for…
Bridal set rings consist of a diamond wedding band and a custom made engagement ring. They are comfortable and feature more diamonds at a much better price than two separate rings. If you buy two separate wedding and engagement ring then you have to be careful because if they don’t complement each other, they won’t…
In some cases, the marketing of a good or service can be part of the value the purchaser receives when consuming it. The creation of, for example, a compelling story of a business or image around a product can itself be part of the product’s allure. We saw a wonderful example of this on Main…
This list of 25 hottest short hairstyles for women can really help you change your look every day without encountering any insurmountable obstacles. You can start by trying a few of them now and see which you like more. After that, whenever you feel like changing your style, you can look at this list that…
The potential of social media to influence purchase decisions has allured most retail businesses. Some have invested heavily in digital marketing and content for the same reason. Although the direct role of social media in sales has been disputed by many disenchanted marketers, experts will tell you to keep faith. There are some innovations in…
Of all the Ps in marketing, pricing is the one that directly correlates to the value of the goods or services. This is exhibited by the fact that for any business, pricing strategy affects the profit and loss in more profound way than anything else like promotion or people. Pricing not only decides the selling…
Fashion is an exciting industry, and for many it is not so much a career path as it is a personal passion. However, passion alone is not enough to succeed on what is also a busy and highly competitive sector. If you want your new fashion start-up to have the best chance of establishing itself…
Entrepreneurs drive innovation and have made a tremendous impact in the world of business. Some of the most influential entrepreneurs have changed the way we live life, and are inspiring future generations to be more innovative and ground breaking as well. There is definitely no one single path to achieve success. From a tech company…
![How The ECommerce Boom Transformed Retail Logistics [Infographic] Thumb](https://thelocalbrand.com/wp-content/uploads/2016/02/How-The-ECommerce-Boom-Transformed-Retail-Logistics-Infographic-Thumb.jpg "How the E-Commerce Boom Triggered a Transformation in Retail Logistics [Infographic]")
In recent years, there has been a massive increase in Business 2 Consumer e-commerce sales. With the growth of e-commerce, online retailers now have to figure out what this will mean for their distribution network infrastructures in the future. This is important for us to understand as these developments will transform how we do business….
Custom cardboard packaging is considered the most suitable packaging option available for consumer products. This packaging has an edge in providing ultimate protection and security to consumer products as well as ease in handling and carrying. Produced keeping in mind environment friendly standards, custom cardboard boxes provides the most suitable and friendly attires for your…
Getting ready for the day of love? Retail space is filled with all the romantic gifting items and around Valentine’s day every retailer wants to be prepared for the surge in sales. More than sales this is also a great social occasion to reach out to people. A good Vday engagement could be the holy grail…
An incredible aspect of retail shopping behavior is securing your money and bought items while you continue to shop. You may have seen various commercial and public establishments put up warning signs that say “You are responsible for your item’s safety” or “Beware of Pickpockets”. This forms a part of a very interesting set of…
Promotional tools are best used when the strategy calls for a highly targeted, time-limited boost in response. They can be excellent ways to encourage new-product trials and for raising seasonal performance. They should always be part of the overall marketing strategy and budget. Contests and sweepstakes are a way of securing product engagement and, potentially,…
When it comes to making your product stand out from the crowd, there’s no trivializing just how important the label design is. Labels are responsible for catching the consumer’s eye and communicating the brand and product’s purpose. Studies show that as many as 70 percent of purchase decisions are made in-store at the point of…
Sunglasses were designed to protect our eyes, from dust and harsh sunlight, but they have become more than just an eye protective gear. They are also considered as a style statement. Some people are very passionate about the sunglasses, and are ready to pay hefty amounts of money. Sometimes we get conned into buying fake…
Why does it matter what your product packaging looks like? Is it really so important that you get the packaging just right? Why can’t you just slap any old label on your product and sell it like that? The truth is that your label and packaging appearance is almost more important than the product itself….
Black Friday and Cyber Monday have both become retail phenomena in a very short space of time and at this stage are practically impossible to ignore as a consumer and as a retailer. As a consumer, these “events” have heralded a period of frenzied shopping but ultimately have also yielded bargains too! For retailers, it’s…
Women are very cautious about their skin (particularly of the face) and work on it to keep it healthy, radiant and glowing. We all know that with increasing levels of pollution, the skin gets affected greatly and various problems start cropping up. Premature signs of aging start developing, leading to wrinkles, dark circles, fine lines,…
Irrespective of whether it’s your first anniversary or fiftieth, your wife will always be your better half, a part of your life that makes you complete in every way. Traditionally, there are some rules about what to give your wife as an anniversary present, which varies according to country (the USA or the UK). There…
We live in a culture of paranoia that is fueled by our economic uncertainty. Of course the big fish always tends to eat the small fish but in the larger ecosystem, things don’t necessarily tip towards the stronger or the mightier. Many a times I read about the excessive fear of big giant corporations like…
Citizen’s brand slogan “Better Starts Now” reflects in its never-ending innovation for watch making. From 1926 to 2015 citizen set many benchmark in global watch industry. Citizen invented first GPS satellite synchronized known as “Eco-drive Satellite Wave” in 2011. Here in this infographic, one can view the five most remarkable evolution of citizen watch. In…
When consumers see a product advertised online or on television they don’t often head to a website to buy the product right away. More often then not most consumers will do further research on the product before buying. Only 2% of customers buy on their first visit to a website. Because of the proliferation of…
How do you make your business stand out? In today’s ultra-competitive high-stakes marketplace, business promotion has to be an essential element in your business strategy. According to the Promotional Products Association International, a promotional product is any “item used to promote a product, service or company program, including advertising specialties, premiums, incentives, business gifts, awards,…
