How do you make your business stand out? In today’s ultra-competitive high-stakes marketplace, business promotion has to be an essential element in your business strategy. According to the Promotional Products Association International, a promotional product is any “item used to promote a product, service or company program, including advertising specialties, premiums, incentives, business gifts, awards,…
Milkman doing the rounds every morning is a part of culture everywhere. What would we do without milk? Well, that is not intended to offend the lactose intolerant but simply an observation. Dairy farming and milk products are one of the largest businesses over the world. Milk and the products made out of it occupy…
What makes you choose a brand of soap over another which promises the same thing, ingredients and is priced just the same? Probably your previews experience with both the soap brands. However, if you were to try out a new brand then what strongly matters is the visual appeal of the packaging. Well let’s see…
The value of a product is always down to the perception of the consumer. This in turn will really affect their buying behavior. There are so many different factors that all affect perception, such as various trends, marketing practices and the variance in generational attitudes amongst consumers. The perception of food is something that has…
Modern day packaging is a result of centuries of experimentation with materials and design that suite as a covering, a vessel, as an envelop or in some cases as a protective layering for the object to be packaged. Some packaging designs by designers today are so far out that they seem like as if they…
While most people might be familiar with the phrase, “the pen is mightier than the sword,” did you know that this idiom was coined in 1839 by an English author named Edward Bulwer-Lytton for his play Richelieu? Since then the “pen” has become an indispensible part of our lives. The evolution of pens is such…
Modern retail has taken a turn towards the local brands. Of late, shop local movements have gained a lot of steam and for a good reason. The cost of production and consumption is found to be much lower when production uses local resources compared to the multinational retail chains which rely on foreign made and…
Only few people stick to the same fragrance lifelong. For those who like to try out new ones, the choices are many. However, no one likes to invest in a product that doesn’t seem to fit. In many cases, you have bought a perfume because everyone else though it was wonderful but what if you…
People are getting more and more environmentally conscious and as a result, luxury brand manufacturers are switching to environment friendly packaging techniques. Previously, the focus of packing goods, especially the luxury items was primarily on the degree of attractiveness. Using a variety of materials, colors and chemicals, packaging was made brighter and bigger in order…
The infographic below shows the study of the Coffee / Cocoa PCI instrument, which has been developed by IFC Markets. Here you can see some interesting facts about these products and observe the interrelation and price correlation of the instruments. The following study of the instrument may serve as a basis for further study and…
Recently we had a chance to get introduced to a promising graphic designer. We connected over Twitter and discussed over brand logos and corporate identities. The designer has done many interesting experiments with some known brand logos and designs. We decided to interview him to know more about his design style and what he thought…
Hot Licks Homemade Ice-Cream (Alaska) Hot Licks Homemade Ice Cream opened in 1986, and it was first ice cream and café shop. Soon afterwards the owners stopped serving food and focused exclusively on ice cream products. They can provide many unique ice- cream products such as “The Aurora Borealis” which is a vanilla ice cream…
Perfume is expensive and if you have an addiction for it, the expenses can be quite overwhelming. For many, buying and wearing perfume is passion but if you are really keen on saving some money, you can always limit yourself to a fragrance alternative or better hunt for discount websites and offers. All it requires…
Packaging is the visual layer of branding that is both aesthetic as well as functional. Customers of any product take lot of image cues from the packaging and in many cases even a good product might loose customers due to poor packaging. Of course packaging plays its part in the overall brand experience but it…
The packaging industry was once greatly dependent on plastic goods and sheets. However, with environmental issues and norms getting severe with each passing day, many companies are now shifting to more Eco-friendly options. The use of cardboard boxes and sheets are becoming very common. Once the cardboard boxes are filled up, they are fastened tightly…
My name is Pat O’Keeffe and I am the News Editor of an Irish publication called The Irish Farmers Journal. We are a weekly publication covering news related to the Irish and international agriculture, food and horticulture industries. We regularly carry out research for our industry and attached you will find an infographic charting an…
The rise of Western consumerism is culturally tied to the idea of conspicuous consumption- the idea of spending money on big, public status symbols that are worth more to the buyer as signals of wealth than as functional items. Despite a decades-long history of indulgence in consumption, many luxury customers in the UK and elsewhere…
Did you know that fragrances belonged to specific families? While some people like to experiment with different fragrance families, others like to stick to a particular family for lifetime. Each family has cluster of fragrances under it and one can select the fragrance that seems most suitable. Here are some of the most common fragrance…
There’s so much more meaning behind a drink when you understand its origins: who first brewed it, where it came from and the generations that it has passed down. There’s also something rather special and exclusive about drinking a beverage that is hard to find or that isn’t mass produced. Learn about your local history…
Even if online marketing seems to be the future when it comes to the promotional efforts of any company, offline marketing still keeps its charm and does deliver impressive results, despite the fact that many people think that it’s obsolete. Networking – Get Out and About One of the main advantages of networking is the…
Promotion and advertising are key to bringing in new customers, and to making sure that existing customers don’t forget about you. One of the major parts of any advertising budget should be creating promotional products. With that said though, it’s sometimes difficult to choose the right promo products for a company. Fortunately there are a…
Cars are not exactly a cheap luxury to have, although most of the time they are a necessity so it is understandable that people feel the need to take care of their car. For some of us they are handy for getting around, and for some, such as cab drivers or couriers, they are…
Transportation of fragile items needs additional care. The item needs to be protected from all sides so that no direct pressure falls on it. There are different kinds of packaging materials that help in providing protection to the delicate items. Among them, bubble wraps have proved to be very effective in providing great protection to…
When looking for a company to manufacture your product labels, it can be tempting to save yourself some hassle and do the work yourself. If you’re thinking along those lines, stop right there! A professional label manufacturing company will be able to provide you with so much more than you could achieve on your own….
Packaging of your goods is necessary to avoid any wear and tear. Often you buy products wrapped in beautiful packages and you notice some symbols on their packaging but have you ever tried to figure out the meaning behind these symbols? Well this infographic will give you an idea about the popular packaging symbols and…
