Ebel watches are synonymous with quality, style and elegance and the brand has a proud history of excellence in design. Ebel is truly a heritage brand which has stood the test of time but after over a century of high end watchmaking you could say that the time is now for Ebel Watches. The Foundation…
In industry speak, when a brand releases a product that departs from their usual product line, this is known as ‘brand extension.’ Entrepreneur Richard Brandon is perhaps the master of brand extension, with Virgin encompassing everything from air travel (very successful) to bridal fashion (not so successful). Clearly, brand extension can be very powerful when…
Payment is the backbone of any business. It’s important to make the process as easy as possible to ensure customers and clients have no excuse to procrastinate. When payment can be automated, money is in your business account more quickly, which helps keep the books balanced. The good news is, there are several great cloud-based…
For decades, the mall has been the pinnacle of shopping experiences. Patrons can casually walk the tiled corridors and visit an array of stores to cater to their every need. For a whole generation, it was the cornerstone of their social activity. Somewhere between the Sbarro and the no-name Chinese Food place rest the memories…
Consumers are living in a great age. It is possible to do so much research before making a product decision. You can look up information about just about anything. This makes the job of a marketer a little bit harder. Having a knowledgeable customer base isn’t all bad though. It just means that you must…
Despite the challenging economic conditions in recent years, investment into certain industries has still been strong. However, one of the areas where investment has been lacking to a noticeable degree has been the retail industry. The big problem with retail is that you can’t look at the industry’s problems and put them all down to…
Flagship stores show a brand at the top of its game, a concentrated version of everything a company represents inside an exclusive (and often very expensive!) space. The most curious part of flagship stores is that many of them aren’t under pressure to make a huge amount of profit. These stores instead exist to communicate…
High street retailers have been facing something of a persistent crisis, the blame for which cannot all be laid at the feet of the credit crunch and the ensuing economic slowdown. The rise of e-commerce has left traditional bricks and mortar stores on the back foot, with many famous firms struggling to sustain themselves and…
Image by Marc Faladeau There is nothing more frustrating to a customer that receiving an item to find, they can’t get to it. It’s firmly within their grasp, but they just can’t get through the packaging without trapping their fingers or having to hack at it with another pair of ill-fated scissors. Not ideal. Should…
The global marketplace has never been more competitive than it is today. Therefore, it is more important than ever before for businesses to maximize the potential of their packaging. We take a look at some critical consumer packaging trends that every business should be aware of. Consumer Trends 1. Cost-effective Shopping Global economic uncertainty is…
Whether your business is a multi-million dollar corporation or a small shop on the corner, you rely on customer loyalty to keep you going. While there are traditional methods to keep your consumers happy, technology has given business owners an additional way to get their customers excited about the company’s products. These five ways to…
The right type of packaging labels will allow your products to stand out among the rest and promote sales. It is a mistake to think that a label is nothing more than a piece of paper with your business or product information. Labels are a very important part of your brand identity and that is…
Smart companies have been utilising innovative and exciting packaging as part of their consumer product experience for a long time now, but recent developments in commercially accessible technology mean that things are about to get very interesting. Many of us will know the giddy excitement that comes when we are eagerly tearing at the packaging…
As you approach the behemoth that is your local supermarket, grab a trolley, and look up your list on your phone, do you ever wonder why you never stick to that list? It’s not a sign of weakness; supermarkets are specifically designed to squeeze as much money out of you as possible, and uses a…
The key to good advertising is grabbing the public’s attention and making an impact. A good advertising campaign is talked about time and time again. However, sometimes brands go a little too far and take things to the next level. In Britain, when a television advert causes offence, the public take to the ASA, the…
Owners of singular stores or small chains may think that they can successfully run a business without paying attention to similar areas to that of larger retail brands, but this is not necessarily true. Despite focusing on different areas of the retail market, owners of small businesses can benefit from mirroring some of the ways…
Signage is an advertising platform that relies on visual graphics to display information to an audience of any kind. Signage is an ancient advertising method used since as early as pre medieval times and it still continues to play a massive and evolving part in advertising today. In the case of mobile and digital signage,…
Many businesses are launched everyday, but unfortunately, almost as many end up failing. One of the biggest reasons why a company doesn’t succeed is because it can’t get inside the heads of its potential customers. Understanding the motivations behind purchasing decisions that people make can be a big step in the success of any enterprise,…
Image by: Will Brown It may sound slightly ridiculous, but the packaging that the products we buy are presented in is a major determining factor in why we buy them. We may think that this is untrue and that we buy the products because we like them and are only exercising our own free will,…
There has never been a better time for companies to do business online. In fact, in 2012 alone, U.S. consumers spent a whopping $289 billion in e-commerce transactions. That figure is only expected to rise in the future as more shoppers turn to their computers for great deals on great products. Businesses that sell merchandise…
Over the years, eBay has been a company that has always been on the forefront of change and development for online shopping. They have engaged in research and development so that the company, while providing the same root service, is always changing and evolving to meet the needs in the market. In the fast moving…
Putting your best foot forward in the retail environment can help your company boost its visibility and increase sales for your products. Your marketing strategy should encompass a wide array of activities that include the following: • Traditional and Internet advertising campaigns • Product packaging • Retail product placement By creating an integrated approach to…
It’s the age of the machine. It’s the era of sleek and compact. Look around you – everything we use today is mechanical and gadget-based. Everything is now available in a sleek and compact version. It’s a world of instant gratification. We are so accustomed to being able to access whatever we want, whenever we…
