Creating a successful international retail brand is a complex business. There are way more moving parts than in a brand located in just one country, with different cultures, languages, and even different social media platforms all at play. There are some key elements to consider when building a strategy for brand creation. Determining Demographics To…
Branded workwear presents a consistent, trustworthy and positive image that is essential for businesses to continue to grow and prosper. With traditional advertising becoming more difficult, the growing market for branded workwear is fast becoming one of the most beneficial enterprise phenomenons for companies nationwide. But why? Brand exposure Brand exposure is paramount to a…
While many brands have spent the last few years learning and employing best practices for storytelling, not as many have worked on delivering outstanding customer service. With evolutions in e-commerce, social media, and the gig-economy, how brands can and do relate to customers have changed dramatically. Even small businesses who once only had to talk…
Babies love toys and there is no shortage of choice when it comes to buying them, but the range of choice and age-labelling can cause confusion to outright bewilderment, for example parents of larger babies might find themselves wondering if they should buy toys for older babies and vice versa. It’s important to understand that…
Yoga is the perfect way to unwind, get a good workout and ease the mind. Whether you practice occasionally or every day of the week, you want to be comfortable and stylish while transitioning from downward dog to tree pose. According to Harvard Health Publishing, yoga can help those that practice gain a better body…
If I’ve seen someone really concerned about skin and makeup, I have to admit I’ve seen women. The way they have everything available in their ‘vanity pouch’ is something men will never be able to relate to; but a pouch is not enough because they’ll have an equal or more number of skin care products…
You have the company logo, the message, the emotions, the fonts, the colors and the target audience. The big question now is how to apply all of these commodities to market your brand. Printed marketing materials, as you know it, are the backbone of any branding efforts because it’s the best medium to position your…
Nearly everyone is glued to their smartphone these days. It’s easy to forget that up to very recently, this wasn’t the norm at all. The iPhone is in fact 10 years old this year but as each iteration is released they become more and more advanced. Our smartphone is no longer a phone and we…
Mobile revolution is making a big impact on customer behavior. Retailers across the globe are adapting to mobile commerce to improve their brand coverage and ROI. In 1958, credit cards made the first revolution in merchant market followed by eCommerce in the early 1990’s. With the invention of internet, e-commerce took retail to new platform…
Jewellery is not just about fashion or luxury in the short-term, it can also be purchased as an investment for the long-term. Go Vintage Older pieces of jewellery are also known as vintage pieces and they are extremely popular and can be worth great value if they are genuine. In fact, prices have increased by…
There are many different types of promotional merchandise available which ranges from toys to branded stationery to clothing. However, one of the most popular choices is edible promotional merchandise. This covers things such as chocolates or sweets that come in branded wrappers, boxes or tins but most of all, people love them. However, what makes…
A quality product matters a great deal, but it is not the be-all and end-all of eCommerce. In fact, it is only a single part of the success equation and not necessarily the pivotal one. It is best to start with the presumption that nobody knows and cares about your business, which is probably true…
According to the January 2017 Market Research Report, there are over 39,003 furniture stores in the United States alone. Together, they generate the revenue of over $60 billion per year, marking the annual growth of over 2.7 percent. Seeing how this is definitely one of the niches with a stronger representation in a number of…
There’s an old joke that parents are people who have photographs in their wallets where their cash used to be. It is true that babies can be very expensive, particularly the first one where you will legitimately need to buy a lot of baby supplies. At the same time, however, first-time parents are popular targets…
Although prices and selection play a huge role in consumers’ mindset, shared values are definitely the most important criteria for the strong B2C relationship. With this in mind, we can easily realize why branding is the essential part of every retail marketing strategy. It allows retailers to emphasize their values and helps consumers to make…
Returns are an inevitable part of the retail process, there is absolutely no getting away from that fact. However it’s how the retailer deals with a return request is what will make the difference. Whether a retailer likes it or not, returns are a vital cog in the customer service process so it’s not something…
Gearheads are the absolute car maniacs. They are obsessed with their cars and every inch of it. They are possessive about all of it. They are the type of people who would ditch their date for a race car event. Well, then it also depends on, if the date was hot enough. But, overall, you…
Noticed a lot of velvet on runways and stores these days? Good if you have and already have some idea about it, and it’s still okay if you haven’t because you’re still not going away without any information. So, without any delay let’s get the facts clear – ‘Velvet is the Trend!’ Next in fact…
For those people who have managed to quit smoking, they believe that using a shisha pen offers them a number of benefits over the health concerns that come with smoking. However there are many people who have not used e-cigarettes, and for those people it may be worth becoming familiar with the range of e-cigarette…
When we talk about fashion the important thing that we need to talk is watch. Watch is important for men and women to make a style statement. It not just shows right time, it is great part of your personality. All watches come with different style and brands. Some are costly. We at GiveandTakeUK.com have…
Cold weather and shorter days are essentially what winter is all about and so this means that we need to bring our winter wardrobe back to life. The winter wardrobe can disappear into the dark depths of your wardrobe and this means that you often find items of clothing that require a little TLC to…
Over the past number of years, the popularity of online retail has surged dramatically. The developments and innovations in technology has allowed online retail to become a billion dollar industry. This popularity has changed the way both consumers and retailers do business. Regardless of industry, the majority of retailers now have some form of digital…
The holiday season is kicking off this week. In 2015, shoppers spent $4.45 billion on Black Friday and Thanksgiving. The holiday season is the ideal time for online stores to make extra sales and huge profit. Last year people were falling over each other to lay their hands on the last piece of big screen…
The most successful business owners invest in a variety of technologies and solutions that will influence sales and growth. If you’re an entrepreneur, you must select proper tools and supplies that will benefit your staff and customers. According to industry experts, a typical retail business needs analytic software, self-service units, mobile tools, and a social…
VAT (Value added tax) is a consumption tax which is levied in the United Kingdom by the national government. It is administered and collected by HMRC (HM Revenue and Customs), primarily through the Value Added Tax Act 1994. VAT was introduced in 1973 and is the third largest source of government revenue after income tax…
