November 20, 2024
Headlines

Local Brands

The story of bitter rivalry between New York’s iconic ice-cream brands and similar cases

TLB bureau09 mins

Mister Softee is one of the most iconic ice cream brands in the United States, with its distinctive blue and white color scheme, cursive lettering, and bow tie-clad ice cream cone mascot. But what many people don’t know is that Mister Softee’s success led to the creation of a rival brand, New York Ice Cream,…

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Development of the Eco-Brand ‘BIOLIO’

Ostrov Svobody03 mins

BRANDEXPRT agency has developed the eco-brand BIOLIO. The project included the creation of a vibrant and memorable brand name that clearly reflects the brand’s concept, as well as a visual communication strategy: logo and corporate identity, packaging design, and labels. BIOLIO is a Russian manufacturer of environmentally friendly products, including natural oils and a unique…

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10 strongest FMCG local brands from India

Anamika Bhattacharya016 mins

In a country with over 1.3 billion people, it’s no surprise that the FMCG industry in India is booming. According to a report by Nielsen, the Indian FMCG sector is currently worth US$49.8 billion and is expected to grow at a rate of 11.2% annually to reach US$74 billion by 2021. While multinational brands like…

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Supermarket retailers are developing their own seller brands which are competing with product brands.

Wholesale VS Retail: What’s The Difference? How the Emergence of Drop Shipping & Other Business Models is Affecting them Both?

Claire Shaw011 mins

Traditionally, wholesalers sold to businesses and retailers sold to end customers. Now, those boundaries are becoming somewhat blurred. Some wholesalers are opening up to consumers. Some retailers are becoming more like wholesalers. In general, however, wholesalers still tend to sell in larger quantities and at a lower cost than retailers. This leads to major differences…

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Trends Suggest Rise in Consumption of Non-Alcoholic Beverages as “Better-for-You” Products Become Popular in Covid-19 Health Crisis

Prapti Hinge08 mins

Non-alcoholic Beverages Market Share Trend Analysis & Forecast Till 2027 by Fortune Business Insights. The global non-alcoholic beverages market size is anticipated to rise significantly on account of the current trend of health and fitness and the rising inclination towards healthy beverages. As per a recent published report by Fortune Business Insights titled, “Non-alcoholic Beverages Market Size, Share…

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10 Local Brands Nominated by Our Readers

TLB bureau02 mins

Its been 7 years since The Local Brand was launched and we started writing about small businesses and local brands which deserve to be brought into the spotlight. We have a section on our website which allows our readers to submit their nominations for the best local brand they can think of. Over the years…

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Print campaigns and branding

7 Proactive Ways to ‘Print’ a Name for Your Brand in the Market

Maria Estrada09 mins

You have the company logo, the message, the emotions, the fonts, the colors and the target audience. The big question now is how to apply all of these commodities to market your brand. Printed marketing materials, as you know it, are the backbone of any branding efforts because it’s the best medium to position your…

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local brands and businesses

Branding Local: 2017 Trends

Nate Vickery08 mins

Entrepreneurs who want to create local brands shouldn’t use the same methods and channels as their big corporate counterparts. Local branding requires a completely different approach to market research and audience targeting. It sounds logic that location-based businesses should target local people, but there’s much more than that.  They should also use different marketing and…

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Christmas sale sign

How to Promote Your Business at Christmas

Peter Scully07 mins

As the festive season begins to creep upon us and the decorations and lights begin to emerge, all brands have to think about how they are going to promote themselves during this busy period and in particular, what promotional products to use. Christmas time means that levels of trade are higher than usual and for…

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Glico Pocky

10 Local Candy Brands Across The World That We Think Are Awesome

TLB bureau015 mins

Everyone loves candies no matter where they live or how old they are. Aside from certain health conditions that may prohibit you from having candies, there are very few reasons to avoid them. Although candies are found in very diverse forms around the world, it is impossible to ignore American versions of candies which in…

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Chop't

5 Local Fast Food Franchises In US That Are Doing Things Differently

TLB bureau06 mins

Freshii – Freshii (Originally called Lettuce Eatery) is a Canadian fast food franchise and was founded in 2005 by Matthew Corrin. They serve meals which are prepared with different types of meats and toppings and even with frozen yogurt, wraps, Soups, burritos and salads. They has expanded to 88 stores in 8 countries covering 35 cities…

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Product packaging and consumer buying

The Influence of Product Packaging in Consumer’s Buying Decisions [Infographic]

Marty Huggins01 mins

What makes you choose a brand of soap over another which promises the same thing, ingredients and is priced just the same? Probably your previews experience with both the soap brands. However, if you were to try out a new brand then what strongly matters is the visual appeal of the packaging.  Well let’s see…

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Local Brands

Sustainability, Accessibility And Pride: Local Brands Have It All And More

TLB bureau011 mins

Modern retail has taken a turn towards the local brands. Of late, shop local movements have gained a lot of steam and for a good reason. The cost of production and consumption is found to be much lower when production uses local resources compared to the multinational retail chains which rely on foreign made and…

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