local breweries

The Rising Popularity Of Locally Brewed Beverages: Independent Brewing In UK Grows As Local Brands Unleash Creative Labels

There’s so much more meaning behind a drink when you understand its origins: who first brewed it, where it came from and the generations that it has passed down. There’s also something rather special and exclusive about drinking a beverage that is hard to find or that isn’t mass produced. Learn about your local history…

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Personal Marketing

Why Offline Marketing Should Still Be In Your Marketing Mix

Even if online marketing seems to be the future when it comes to the promotional efforts of any company, offline marketing still keeps its charm and does deliver impressive results, despite the fact that many people think that it’s obsolete. Networking – Get Out and About One of the main advantages of networking is the…

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Unique Wines

Unique Wine Brands Are Worth A Try: You Can’t Sell Taste With A Closed Bottle

The precision of naming takes away from the uniqueness of seeing. –Pierre Bonnard When it comes to deciding on a wine to buy, most people rely on one of a few factors: Recommendations (friends, family, or expert opinions), price, name, and imagery. Of course you take into account types of wine, vintages, and the regions…

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retail wi-fi hotspots

How Retailers Are Using WiFi To Gain Valuable Customer Insights

High street retailers have been facing something of a persistent crisis, the blame for which cannot all be laid at the feet of the credit crunch and the ensuing economic slowdown. The rise of e-commerce has left traditional bricks and mortar stores on the back foot, with many famous firms struggling to sustain themselves and…

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Creative Retail Packaging

Retail Packaging Adapting To Consumer Trends

The global marketplace has never been more competitive than it is today. Therefore, it is more important than ever before for businesses to maximize the potential of their packaging. We take a look at some critical consumer packaging trends that every business should be aware of. Consumer Trends 1. Cost-effective Shopping Global economic uncertainty is…

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ORM for Local Brands

How Online Reputation Management Can Help Local Brands

Before the widespread adoption of the internet and effect of globalization, commerce was a predominantly local affair. Local consumers would shop at local merchants after seeing advertising in local media. Today, consumers in the smallest towns of developed countries can shop dozens of local, national, and global companies with the click of a mouse. While…

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Top Entrepreneurship Advices

Top Tips For Entrepreneurs, From Top Entrepreneurs

It was the American actor Milton Berle that once said: “If opportunity doesn’t knock, build a door.” From the founder of IKEA to the founder of Apple, the entrepreneurs mentioned here have definitely built thousands of doors, all open to fresh and exciting places. Here are some top tips for budding entrepreneurs, from the people…

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Oktoberfest in Germany

4 German Beers For Your Fall Kickoff (Oktoberfest)

German Beers seem to top the list of fall favorites. There’s something about the season (hint: Oktoberfest) when thoughts and taste buds turn towards German suds. Though beers like Einbecker Mai-Ur-Bock have been quaffed all summer, it’s still a little light and bright once the hot days of high-summer have passed. For backyards, and September…

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Small Retail Business

Small Retail Companies Should Watch And Learn From Big Brands

Owners of singular stores or small chains may think that they can successfully run a business without paying attention to similar areas to that of larger retail brands, but this is not necessarily true. Despite focusing on different areas of the retail market, owners of small businesses can benefit from mirroring some of the ways…

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PR Agency

How PR Can Help Your Business Become An Industry Frontrunner

Developing a quality product and service doesn’t necessarily mean that you are guaranteed to become leaders of the industry. In today’s modern world, you can’t solely rely on word of mouth to achieve commercial success, so it is important that you build a strong brand through a variety of effective PR strategies, advertising campaigns and…

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