How to Promote Your Business at Christmas

As the festive season begins to creep upon us and the decorations and lights begin to emerge, all brands have to think about how they are going to promote themselves during this busy period and in particular, what promotional products to use. Christmas time means that levels of trade are higher than usual and for some businesses, it’s their busiest time of the year and it means that people are far more receptive to freebies and more receptive to spending more money on things associated with Christmas. Therefore, marketing your business with festive promotional products can really make a difference and the following ideas can help promote your business.

Sweets and Treats

Christmas time is notorious for lots of food and over indulging, and why not! Chocolate tins do very well and supermarkets always have stacks of them available. You could have these chocolates re-packaged and then hand them out to your staff or customers. Of course the tins would include your logo but this can be added to other Christmas themed products such as mince pies and biscuits. There are many things available for you to use but choosing the right product that suits your audience is important. There are many companies offering personalised and promotional Christmas chocolates from hampers (possibly for your biggest clients as a way of saying ‘thank you’) to individual tree chocolates, so the possibilities are endless.

Advent Calendars

The weeks leading up to Christmas are also full of fun which is why advent calendars are so popular. Using an advent calendar to promote gives you a blank canvas because the front is completely customisable. For an extra cost you can print on each window which will make your calendar even more unique and memorable. There are different types available ranging from desk calendars to wall calendars which makes them great for home and work whilst targeting both children and adults.

Christmas Clothing

Christmas is a time that brings everyone together so why not embrace that by offering promotional Christmas clothing such as Santa hats or gloves. Where staff deal with customers they can wear the promotional items or they can be handed out to customers. This will certainly raise spirits, raise the profile of your company and get everyone thinking about Christmas. There are many corporate clothing companies to choose from that can do festive themed work clothing for staff to wear to promote your business or for your customers to enjoy.

Christmas Decorations

Christmas decorations are more popular than ever and that festive feeling can be enhanced by using them. Offering free decorations such as branded baubles in a number of sizes and colours can help to create a buzz and these products are better suited to employees or for use in the work place. However, it is possible to hand these out to customers if they will be used at home.

Specialised products

There are some other specialised products that can be offered by certain brands that are placed in relevant sectors and these could be products such as Christmas themed tablet covers or mobile phone covers. These devices are now more popular than ever and if they are given with a promotional cover then this is a great way of getting your brand out there. For those who want to ‘think outside the box’ then a promotional wooden sledge helps to increase excitement which offers a huge amount of exposure for your brand whilst being fully functional.

Christmas is the perfect time to offer promotional products because customers and staff get taken in by festivities and will enjoy receiving them and will keep them for a certain period of time. The sector you work in is irrelevant because it is possible to promote your business in a number of ways. As well as the options above it is even possible to offer bespoke products that are designed in the way you want which can help to increase interest and generate more customers.

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Peter Scully

Marketing Director at SF Media

Keen author and blogger. Peter writes on a number of topics he has a personal interest in, including brand promotion, marketing, social media, online marketing and small business advertising.