The Local Brand®

Top 20 things to recycle and reuse thumb

[Infographic] Top 20 Things To Recycle and Reuse

Mark Dawson10 years ago2 years ago01 mins

People are getting more and more environmentally conscious and as a result, luxury brand manufacturers are switching to environment friendly packaging techniques. Previously, the focus of packing goods, especially the luxury items was primarily on the degree of attractiveness. Using a variety of materials, colors and chemicals, packaging was made brighter and bigger in order…

[Interview] Alen Will Make You A Logo For Your Brand That Will Rock

Marty Huggins10 years ago2 years ago09 mins

Recently we had a chance to get introduced to a promising graphic designer. We connected over Twitter and discussed over brand logos and corporate identities. The designer has done many interesting experiments with some known brand logos and designs. We decided to interview him to know more about his design style and what he thought…

Top 10 Local Ice-Cream Brands In US

TLB bureau10 years ago2 years ago212 mins

Hot Licks Homemade Ice-Cream (Alaska) Hot Licks Homemade Ice Cream opened in 1986, and it was first ice cream and café shop. Soon afterwards the owners stopped serving food and focused exclusively on ice cream products. They can provide many unique ice- cream products such as “The Aurora Borealis” which is a vanilla ice cream…

[Infographic] The Impact of Packaging

Marty Huggins10 years ago2 years ago01 mins

Packaging is the visual layer of branding that is both aesthetic as well as functional. Customers of any product take lot of image cues from the packaging and in many cases even a good product might loose customers due to poor packaging. Of course packaging plays its part in the overall brand experience but it…

[Infographic] Clash Between Cardboard Packaging And Plastic Packaging

Mark Dawson10 years ago2 years ago01 mins

The packaging industry was once greatly dependent on plastic goods and sheets. However, with environmental issues and norms getting severe with each passing day, many companies are now shifting to more Eco-friendly options. The use of cardboard boxes and sheets are becoming very common. Once the cardboard boxes are filled up, they are fastened tightly…

Moral Dilemmas Of Scaling Up Your Brand And How To Overcome Them

TLB bureau10 years ago2 years ago016 mins

Marketing is a cruel, cruel discipline, young marketers are trained to become sharks from the very start. It is hardwired in them that if they do not keep moving forward, they will drown. Marketing could be an entrepreneur’s worst nightmare, I know many good people with good ideas who are bad at marketing. With all…

A More Discreet Tone In The World Of Luxury Packaging

Tim Capper10 years ago2 years ago09 mins

The rise of Western consumerism is culturally tied to the idea of conspicuous consumption- the idea of spending money on big, public status symbols that are worth more to the buyer as signals of wealth than as functional items. Despite a decades-long history of indulgence in consumption, many luxury customers in the UK and elsewhere…

You Know Perfume But Do You Know The Fragrance Families?

Debi Falconer10 years ago2 years ago06 mins

Did you know that fragrances belonged to specific families? While some people like to experiment with different fragrance families, others like to stick to a particular family for lifetime. Each family has cluster of fragrances under it and one can select the fragrance that seems most suitable. Here are some of the most common fragrance…

The Rising Popularity Of Locally Brewed Beverages: Independent Brewing In UK Grows As Local Brands Unleash Creative Labels

TLB bureau10 years ago2 years ago27 mins

There’s so much more meaning behind a drink when you understand its origins: who first brewed it, where it came from and the generations that it has passed down. There’s also something rather special and exclusive about drinking a beverage that is hard to find or that isn’t mass produced. Learn about your local history…

Why Offline Marketing Should Still Be In Your Marketing Mix

TLB bureau10 years ago2 years ago07 mins

Even if online marketing seems to be the future when it comes to the promotional efforts of any company, offline marketing still keeps its charm and does deliver impressive results, despite the fact that many people think that it’s obsolete. Networking – Get Out and About One of the main advantages of networking is the…

Promo Product Ideas For Your Small Business

TLB bureau10 years ago2 years ago17 mins

Promotion and advertising are key to bringing in new customers, and to making sure that existing customers don’t forget about you. One of the major parts of any advertising budget should be creating promotional products. With that said though, it’s sometimes difficult to choose the right promo products for a company. Fortunately there are a…

The Recycling Story Of Paperboard – Learn How It Gets A New Life [Infographic]

Mark Dawson10 years ago2 years ago01 mins

The world of packaging has undergone so many changes in recent years. Companies are constantly trying to improve their packaging services. Recycling plays a crucial role in almost every industry. Today people are aware of the advantages of recycling but still most of them know nothing about the recycling process. One of the most important…

How To Develop The Perfect Car Care Product Label

Marty Huggins10 years ago2 years ago08 mins

Cars are not exactly a cheap luxury to have, although most of the time they are a necessity so it is understandable that people feel the need to take care of their car. For some of us they are handy for getting around, and for some, such as cab drivers or couriers, they are…

Wix, Squarespace, UCoz: Which One To Choose?

Marty Huggins10 years ago2 years ago06 mins

In the hustle to get a website online, many aspiring entrepreneurs often skip the homework phase of testing and comparing different website building options. With so much energy and time spent into improving their products, odds are they want to get their websites up and running in a very fast manner. This is where Do-It-Yourself…

Choosing The Right Manufacturers To Produce The Labels For Your Products

Marty Huggins10 years ago2 years ago06 mins

When looking for a company to manufacture your product labels, it can be tempting to save yourself some hassle and do the work yourself. If you’re thinking along those lines, stop right there! A professional label manufacturing company will be able to provide you with so much more than you could achieve on your own….

[Infographic] Popular Packaging Symbols Explained

Marty Huggins10 years ago2 years ago01 mins

Packaging of your goods is necessary to avoid any wear and tear. Often you buy products wrapped in beautiful packages and you notice some symbols on their packaging but have you ever tried to figure out the meaning behind these symbols? Well this infographic will give you an idea about the popular packaging symbols and…

What It Takes To Create An Android App For Your Business? [INFOGRAPHIC]

Marty Huggins11 years ago1 year ago02 mins

Introduction: Many have asked us that why do we not talk about services that are supposedly helpful for entrepreneurs and small business owners. The answer is that so far we have avoided to really judge the depth and effectiveness of such services as we can’t go ahead and try them out on our own to…

[Infographic] Plastic History: From Rubber To Polythene

Marty Huggins11 years ago1 year ago01 mins

Packaging materials are used in almost every industry to provide safety and security to the goods being transported or moved. Plastic is among the most popular packaging products; we use it almost daily. But do you know how plastic came into existence? How the first plastic bag was formed? Go through this info-graphic and get…

[Download] Scampers UK – Brand Report

Marty Huggins11 years ago1 year ago01 mins

Starting off our series of Local Brand features, we are publishing a brand report on a pet care brand that has served the community for over 29 years. Dogs and cats owners in and around Cambridge would recognize this pet store for its exceptional service quality and natural pet food selection. Scampers is a unique…

When Brand Extension Goes Wrong: Bizarre Promotional Products

Vicky Ellie11 years ago1 year ago08 mins

In industry speak, when a brand releases a product that departs from their usual product line, this is known as ‘brand extension.’ Entrepreneur Richard Brandon is perhaps the master of brand extension, with Virgin encompassing everything from air travel (very successful) to bridal fashion (not so successful). Clearly, brand extension can be very powerful when…

Myths Of Business Communication To Ignore

Marty Huggins11 years ago1 year ago06 mins

There are a lot of truths when it comes to learning effective business communication but there are also a lot of myths, a lot of things which simply aren’t true. Speaking to Groups When speaking to a crowded audience or a room full of people; you need to look over them. This in fact a…

Rebranding Sport for a Modern Audience

Vicky Ellie11 years ago1 year ago08 mins

Sports have access to a larger audience than ever thanks to internet streaming and independent television channels, while smartphones means that fans never have to miss a moment of their favourite game, no matter where in the world they are. This increased coverage also means that fans have a greater say in the sports they…

[Infographic] Global Digital Signage 2014

Marty Huggins11 years ago1 year ago01 mins

Here is an infographic submitted to us by DOOH Limited, which is a leading manufacturer of LCD enclosures for digital signages. Let’s take a look at out of home advertising’s one of the biggest emerging tool – The Digital Signage and where does it stand in 2014. Electronic advertising hardware has changed a lot during…

Branding Cohesion, Online and Off-line, Is Important

Marty Huggins11 years ago1 year ago011 mins

Building your brand online is the best way to have a multitude of customers at your fingertips. But some businesses overlook the importance of having a cohesive brand online and off. If someone were to access your website while standing in your main office, would they be able to sense continuity between the two? Here…

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Gourmet Pet Food takes on Premium Branding with distinct Visual Styling, Packaging and Outdoor Branding

Why Elixir is perhaps the Best Programming Language to build Real-Time Applications

Optimizing Business for Foreign Transactions with International Payment Solutions

How Can Gyms Utilise Vending Machines?

10 Ways Businesses Can Enhance Security During Customer Onboarding

Why Bagasse Containers Are the Future of Eco-Friendly Food Packaging

Branding

[Infographic] Top 20 Things To Recycle and Reuse

[Interview] Alen Will Make You A Logo For Your Brand That Will Rock

Top 10 Local Ice-Cream Brands In US

[Infographic] The Impact of Packaging

[Infographic] Clash Between Cardboard Packaging And Plastic Packaging

Moral Dilemmas Of Scaling Up Your Brand And How To Overcome Them

A More Discreet Tone In The World Of Luxury Packaging

You Know Perfume But Do You Know The Fragrance Families?

The Rising Popularity Of Locally Brewed Beverages: Independent Brewing In UK Grows As Local Brands Unleash Creative Labels

Why Offline Marketing Should Still Be In Your Marketing Mix

The Recycling Story Of Paperboard – Learn How It Gets A New Life [Infographic]

How To Develop The Perfect Car Care Product Label

Wix, Squarespace, UCoz: Which One To Choose?

Choosing The Right Manufacturers To Produce The Labels For Your Products

[Infographic] Popular Packaging Symbols Explained

What It Takes To Create An Android App For Your Business? [INFOGRAPHIC]

[Infographic] Plastic History: From Rubber To Polythene

[Download] Scampers UK – Brand Report

When Brand Extension Goes Wrong: Bizarre Promotional Products

Myths Of Business Communication To Ignore

Rebranding Sport for a Modern Audience

[Infographic] Global Digital Signage 2014

Top Tips For Postcard Printing To Improve Your Email Marketing

Branding Cohesion, Online and Off-line, Is Important

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