About a decade ago, gift cards were a novelty. It emerged as a quick and convenient way to gift someone who was relatively less known or a new acquaintance. Some of this perception came from the fact that it was seen as an alternative to cash gifting. Gift cards also involved less time and effort…
Citizen’s brand slogan “Better Starts Now” reflects in its never-ending innovation for watch making. From 1926 to 2015 citizen set many benchmark in global watch industry. Citizen invented first GPS satellite synchronized known as “Eco-drive Satellite Wave” in 2011. Here in this infographic, one can view the five most remarkable evolution of citizen watch. In…
Email marketing company Reachmail has put together a really cool infograhpic that shows why it is important to fully integrating your email and social media marketing strategies together. This post was originally published on the Reachmail blog. The graphic covers 2015 spending changes broken up by marketing channels (email and social see the largest spending…
Hello Everyone, I’ve been meaning to write a book since 2011. The new decade began with great enthusiasm. New social platforms were being launched and visual content was becoming the buzzword. The whole gamification thing was emerging on the foreground and we were getting introduced to wonderful new technologies like 3D printing and big data….
Much of the brand marketing landscape today centers around consumer perception. Gone are the days when blatant advertising alone did the trick and people flocked to buy the latest novelty to please themselves. Actually, there is very little novelty factor left in products and services. Competition is both severe and simultaneous. The core aspect of…
Owning a great watch is probably not the same in 21st century as it was in the 20th but still some watches capture your imagination when you see them on someone’s wrist. What is so special about an elegantly designed and beautifully crafted watch that makes you jealous? You may own half a dozen watches,…
How do you make your business stand out? In today’s ultra-competitive high-stakes marketplace, business promotion has to be an essential element in your business strategy. According to the Promotional Products Association International, a promotional product is any “item used to promote a product, service or company program, including advertising specialties, premiums, incentives, business gifts, awards,…
Well, if you are a car crazy social media geek then you would know how your favorite car maker’s Facebook page or Instagram account is special. Automobile brands have some of the most interesting social media presence as their Twitter handles and YouTube accounts constantly keep putting out content that we love. Stunt videos, mobile…
Everyone loves candies no matter where they live or how old they are. Aside from certain health conditions that may prohibit you from having candies, there are very few reasons to avoid them. Although candies are found in very diverse forms around the world, it is impossible to ignore American versions of candies which in…
Packaging is an art and to master this art you need right set of skills and off course packaging materials. It happens with almost every individual sometimes that packaged items suffer from wear and tear while transportation due to the wrong selection made whilst choosing packaging material. Another important thing to consider is the method…
Brand logos are updated from time to time, sometimes drastically, to adjust to the changes in business. Logo transformations can also signify mergers, venturing into new markets, technology changes, new product additions or even at times leadership changes within the company. While many businesses may consider going for a brand makeover and often speculate about…
In modern age of transportation, air travel is a highly sought after service and the airline brands are the top dogs of business. Quite naturally it brings a lot of competition to the industry and it is true that operating an airline is not a job for the weak hearted businessman. Well, airline brands may…
Freshii – Freshii (Originally called Lettuce Eatery) is a Canadian fast food franchise and was founded in 2005 by Matthew Corrin. They serve meals which are prepared with different types of meats and toppings and even with frozen yogurt, wraps, Soups, burritos and salads. They has expanded to 88 stores in 8 countries covering 35 cities…
Milkman doing the rounds every morning is a part of culture everywhere. What would we do without milk? Well, that is not intended to offend the lactose intolerant but simply an observation. Dairy farming and milk products are one of the largest businesses over the world. Milk and the products made out of it occupy…
What makes you choose a brand of soap over another which promises the same thing, ingredients and is priced just the same? Probably your previews experience with both the soap brands. However, if you were to try out a new brand then what strongly matters is the visual appeal of the packaging. Well let’s see…
When it comes to picking a book for reading, we often encounter an endless list of similar sounding titles on the same topic. However, not all business and marketing related books succeed in delivering the right level of knowledge and information that you are seeking. Especially in the branding and social media related categories we…
The value of a product is always down to the perception of the consumer. This in turn will really affect their buying behavior. There are so many different factors that all affect perception, such as various trends, marketing practices and the variance in generational attitudes amongst consumers. The perception of food is something that has…
Modern day packaging is a result of centuries of experimentation with materials and design that suite as a covering, a vessel, as an envelop or in some cases as a protective layering for the object to be packaged. Some packaging designs by designers today are so far out that they seem like as if they…
While most people might be familiar with the phrase, “the pen is mightier than the sword,” did you know that this idiom was coined in 1839 by an English author named Edward Bulwer-Lytton for his play Richelieu? Since then the “pen” has become an indispensible part of our lives. The evolution of pens is such…
Your brand image is what distinguishes you from the competition on several grounds and helps you build a company name, goodwill, trust and reliability with customers. This point can be clearly highlighted with the example of the leading soft drink company, Coca-Cola. According to an article on designcouncil.org, a survey done in 2007 showed that…
As one of the most influential media nowadays, the Internet plays a major role in branding. Today, even the smaller companies can have their voices heard online and establish themselves as the leading brands in their respective industries. All this, of course, starts with carefully planned online marketing strategies, whereupon a company’s website is its…
Android, as an operating system primarily developed for smartphones is based on Linux kernel and developed by Google. Currently, android is the most popular OS used globally and as of June 2014, the Google Play store (android apps) has over 1.5 million applications and over 1 billion downloads. The journey for Android started in October…
People are getting more and more environmentally conscious and as a result, luxury brand manufacturers are switching to environment friendly packaging techniques. Previously, the focus of packing goods, especially the luxury items was primarily on the degree of attractiveness. Using a variety of materials, colors and chemicals, packaging was made brighter and bigger in order…
Recently we had a chance to get introduced to a promising graphic designer. We connected over Twitter and discussed over brand logos and corporate identities. The designer has done many interesting experiments with some known brand logos and designs. We decided to interview him to know more about his design style and what he thought…
Hot Licks Homemade Ice-Cream (Alaska) Hot Licks Homemade Ice Cream opened in 1986, and it was first ice cream and café shop. Soon afterwards the owners stopped serving food and focused exclusively on ice cream products. They can provide many unique ice- cream products such as “The Aurora Borealis” which is a vanilla ice cream…
