The year is almost coming to an end – a time for taking stock of the success of SEO strategies employed over the year and planning for the New Year. While you can do very little to change your SEO fortunes for 2016, planning now for the coming year will ensure that you improve on your…
The ultimate aim of a window display is to draw people into your store. A window display helps to personalise a store and make people excited about what’s inside. The great thing about window displays is they aren’t difficult to put together. Using some basic tools, you can do all the work yourself. Why not…
Every business tries to deliver good customer service, but the standards of customer service from business to business can vary greatly. To ensure your employees provide good customer service, it has to be part of the company ethos. For example, if the managing director of a company doesn’t value customer service, how can you expect…
Designing a shirt is often a hit-or-miss endeavor. Here are five ways you can tell your current design falls under the category of ‘miss.’ Contrary to what some Internet shysters may tell you, coming up with an effective design is actually pretty difficult. It requires a working knowledge of a lot of design elements and…
Living in this fast-paced society where people almost disregards those seemingly insignificant things like printed receipt, it is very unconventional to think of it as a tool to increase your brand identity or as a medium to retain loyal customers. However, due to the passing of time and improvements in the thermal printing industry, most…
No matter how good your product is and no matter how good the team you assembled is – building a brand is never easy. You’re up against hard competition in almost any industry. Besides that, a starting phase of your business is when you create a bond between your product and the consumer. This doesn’t…
For certain businesses and brands, it is simply hard to remain up to date about the latest Instagram features. Social media is changing and by the time you become comfortable, a change or update will occur, especially with the social media marketing strategies. It’s not a huge secret that various people like Instagram and probably…
All work and no play makes Jack a dull boy. A lot of people could testify to the truthfulness of these words. This is why, from time to time, your employees might need time to blow off some steam. The best way to do so and bring the team closer together is to plan a…
These days, many business owners are realizing that connecting with their target market in the online world is a great way to optimize their bottom line. If you’re interested in optimizing your online platform so that you can attain exceptional conversion rates, now is the time to access and implement strategies that will help you…
In this Inc. piece on the 10 most compelling ad campaigns of the decade…. Simplicity is key. Simplicity is everything. Simplicity is the key to success. But the critical question is ‘what’ should brands aim to simplify? Is it how brands are marketed? Is it about the positioning platforms that are identified? Is it about…
Creating a cohesive brand image is a multi-faceted topic, but a lot of it comes down to values. Below are some ways businesses can talk the talk and walk the walk when it comes to marketing themselves as an eco-friendly brand.
In some cases, the marketing of a good or service can be part of the value the purchaser receives when consuming it. The creation of, for example, a compelling story of a business or image around a product can itself be part of the product’s allure. We saw a wonderful example of this on Main…
![How to tell when your website needs a complete make over [infographic] Thumb](https://thelocalbrand.com/wp-content/uploads/2016/03/How-to-tell-when-your-website-needs-a-complete-make-over-infographic-Thumb.jpg "How To Tell When Your Website Needs A Complete Makeover [Infographic]")
“Do I need a website redesign?” It’s a common question every website owner’s mind when their website doesn’t perform up to their expectations. The fact is that the trends change every year. Website are not future proof especially when it comes to changing business needs. Technology upgrades also mandate a change in websites. Any digital media expert…
I’m around clients all the time who want to have their brand stand out. And they’re always asking me for ‘hints’ on how to improve their visual impact. One of the easiest ways to catch someone’s eye is with well-designed graphics and a memorable logo. So, how do you create a logo that rocks? Understand…
To create a recognizable company and make your name stick in the mind of your customers, you need to build a solid brand. Haphazard marketing will not work; over 80% of customers say that the authenticity of content is the number one factor in their decision to become a follower of a brand. Many small…
Most businesses today take social media and mobile based marketing as a matter of fact. There’s little doubt about the need of digital marketing. However, what really is key to this ever changing art of online marketing? Well, the content. There’s the big problem with marketing. Its easy to get down to spending on online…
Custom cardboard packaging is considered the most suitable packaging option available for consumer products. This packaging has an edge in providing ultimate protection and security to consumer products as well as ease in handling and carrying. Produced keeping in mind environment friendly standards, custom cardboard boxes provides the most suitable and friendly attires for your…
We love the brand called “apple”, we feel privileged to own an apple product, thus when apple launched its brand new smartwatch called “apple watch”, the stores were flooded with consumers, as they always do whenever apple releases a new product. Apple has been making cutting edge gadgets, that give their competitors run for their…
For marketers and retailers, shopping is the art of persuasion. Colour is a form of nonverbal communication. Many believe that colour is not a static energy – each colour has a specific meaning depending where you are in the world. However, studies have highlighted that colour conveys many different feelings in customers. From psychologists’ theory…
When it comes to making your product stand out from the crowd, there’s no trivializing just how important the label design is. Labels are responsible for catching the consumer’s eye and communicating the brand and product’s purpose. Studies show that as many as 70 percent of purchase decisions are made in-store at the point of…
PSD to XHTML conversion is usually the first step of building a dynamic and responsive website. For the uninitiated in web design, PSD is the Photoshop Design file format. Normally, all webdesign services use Photoshop to create the wire-frame of the website template. This is basically the design layout in the form of a PSD…
Sunglasses were designed to protect our eyes, from dust and harsh sunlight, but they have become more than just an eye protective gear. They are also considered as a style statement. Some people are very passionate about the sunglasses, and are ready to pay hefty amounts of money. Sometimes we get conned into buying fake…
Why does it matter what your product packaging looks like? Is it really so important that you get the packaging just right? Why can’t you just slap any old label on your product and sell it like that? The truth is that your label and packaging appearance is almost more important than the product itself….
What generational group is driving big changes to virtually every aspect of our lives? It’s Millennials, that often-studied group of people born after 1980. They’re culturally and ethnically diverse, they have shorter attention spans than goldfish, and they form almost a quarter of the U.S. population. And while they’re much to differentiate them, there are…
As the festive season begins to creep upon us and the decorations and lights begin to emerge, all brands have to think about how they are going to promote themselves during this busy period and in particular, what promotional products to use. Christmas time means that levels of trade are higher than usual and for…
