Unique Wines

Unique Wine Brands Are Worth A Try: You Can’t Sell Taste With A Closed Bottle

The precision of naming takes away from the uniqueness of seeing. –Pierre Bonnard When it comes to deciding on a wine to buy, most people rely on one of a few factors: Recommendations (friends, family, or expert opinions), price, name, and imagery. Of course you take into account types of wine, vintages, and the regions…

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Creative Retail Packaging

Retail Packaging Adapting To Consumer Trends

The global marketplace has never been more competitive than it is today. Therefore, it is more important than ever before for businesses to maximize the potential of their packaging. We take a look at some critical consumer packaging trends that every business should be aware of. Consumer Trends 1. Cost-effective Shopping Global economic uncertainty is…

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Packaging machinery

Packaging Machinery: Carton Sealers And Erectors

Packaging machinery has become a very important piece of equipment for many businesses, as they can dramatically cut the time of packaging materials, ready for them to be shipped off to their destination. Carton Sealers and erectors are very important, even though they are what people would class as secondary packaging. Primary packaging is the…

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Smart Packaging

Smart-Packaging: Is The Future Of Packaging Interactive?

Smart companies have been utilising innovative and exciting packaging as part of their consumer product experience for a long time now, but recent developments in commercially accessible technology mean that things are about to get very interesting. Many of us will know the giddy excitement that comes when we are eagerly tearing at the packaging…

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ORM for Local Brands

How Online Reputation Management Can Help Local Brands

Before the widespread adoption of the internet and effect of globalization, commerce was a predominantly local affair. Local consumers would shop at local merchants after seeing advertising in local media. Today, consumers in the smallest towns of developed countries can shop dozens of local, national, and global companies with the click of a mouse. While…

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Warehouse signage

Signages For Factory And Warehouse – Essentials Of Instruction Design And Branding

Whether it’s a retail business or offices, warehouse or factories, they all need to present key information and promote their brand in the most effective way possible. Factories and warehouses need to undertake promotional activities to create brand awareness among their target audience. For this purpose they can follow some steps and design an excellent…

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Business Card Design corporate identity

The Business Card Lives On

A forest of business cards: Japan (Source) There is no denying that there is less print media involved in the business world today. With advances in technology as well as our complete reliance on the internet, individuals instead can opt to share electronic contact cards, twitter links, QR (Quick Response) codes and addresses to websites….

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Small Retail Business

Small Retail Companies Should Watch And Learn From Big Brands

Owners of singular stores or small chains may think that they can successfully run a business without paying attention to similar areas to that of larger retail brands, but this is not necessarily true. Despite focusing on different areas of the retail market, owners of small businesses can benefit from mirroring some of the ways…

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3D Holograms

Holograms: Science-fiction Turned Science-fact

Holographic projection technology is rapidly advancing and there are countless entrepreneurs that are conceptualising new applications for this novel technology. In fact, industry projections indicate that Hologram technologies have an estimated market value of between 500 million to 1 Billion Dollars in the first 18 months – and that’s only the beginning. And so starts…

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Martha Stewart as a personal brand

10 Unquestionable Personal Brand Building Tips For The Self Made

Martha Stewart is one of the greatest examples of personal brand in our times What is a personal brand, you ask? Well it’s nothing other than your own reputation! The knowledge you possess, your level of trustworthiness and the legitimacy of the business/institute you represent work together to develop your personal brand. If you are…

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