The rise of Western consumerism is culturally tied to the idea of conspicuous consumption- the idea of spending money on big, public status symbols that are worth more to the buyer as signals of wealth than as functional items. Despite a decades-long history of indulgence in consumption, many luxury customers in the UK and elsewhere…
There are shops and then there is Silver in the City Branding is one of the most important aspects of marketing. And understanding how packaging design works to build the identity of your brand is crucial to heightened sales and levels of success. [ Packaging Design to Brand Identity ] Packaging is Marketing Consumers instantly identify with packaging. When…
The global marketplace has never been more competitive than it is today. Therefore, it is more important than ever before for businesses to maximize the potential of their packaging. We take a look at some critical consumer packaging trends that every business should be aware of. Consumer Trends 1. Cost-effective Shopping Global economic uncertainty is…
The food and product packaging landscape changes frequently. Whether a business wishes to sell a television or a tart, the people in charge should think about what the packaging says about the brand. The information below may help. Packaging is the Brand Message 1. The Packaging Should Match the Brand Message When a business wishes…
Over the years, eBay has been a company that has always been on the forefront of change and development for online shopping. They have engaged in research and development so that the company, while providing the same root service, is always changing and evolving to meet the needs in the market. In the fast moving…
Bonus schemes are forms of behavioural reinforcement. They are rewards where employees are provided with a single large payment as a form of recompense for hitting an objective that was agreed upon in advance. The way a bonus scheme is set-up tends to mean that the bonus’ value is a part of whatever target is…
