Packaging is the visual layer of branding that is both aesthetic as well as functional.…
While most people might be familiar with the phrase, “the pen is mightier than the sword,” did you know that this idiom was coined in 1839 by an English author named Edward Bulwer-Lytton for his play Richelieu? Since then the “pen” has become an indispensible part of our lives. The evolution of pens is such that NASA spent millions of dollars trying to develop a high tech writing pen that could be used in microgravity and called them space pens, according to Techrepublic.com. Pens today are not only used for writing, they are also a personalized style statement and can compliment your image. Professionals prefer using stylish and elegant looking pens to boost their personal brand.
Little wonder then that when companies wish to promote themselves, one of the most popular ways is by giving away pens personalized with the company’s name and logo. Such marketing pens have shown their ability to create brand recall and goodwill, as shown by various surveys over the years. A great giveaway option at trade shows, conferences and other company events, such gifts also foster sense of association with the brand. So, how do you choose the best marketing pens, given that they come in so many colors, styles and designs?
Different Types of Marketing Pens
Based on the type of brand image you would like to create, your budget and the target market, the different types of marketing pens that you could choose from include:
The ballpoint: Made of brass, steel or tungsten, this type of pen is usually 0.7-1.2 mm in and dispenses ink by rolling a small hard sphere. This is the most common tool for everyday writing, since the ink dries almost immediately on contact with paper. A great gift for those who do a lot of writing each day.
The fountain: This tool uses water-based liquid ink that is delivered via a nib and is imprinted on paper through its capillary action and gravity. This pen is a great style statement and will compliment the image of any corporate businessman or woman. Ink pens can be refilled by replacing the cartridge and can be used for years together.
The rollerball: This tool dispenses ink via a water-based liquid or gel through a ball tip. While the tip is similar to the ballpoint, its mechanism of releasing ink is similar to the fountain pen. The rollerball comes in different shapes, designs, colors and is available in both inexpensive and expensive variations.
Choose which type of personalized marketing pen will suit your business the best and take the first step towards better brand marketing.
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