Digital signage and Christmas

Using Digital Signage Technology to Promote Christmas

Digital signage screens are a very effective way of marketing and advertising to potential customers during the festive period, giving shoppers an enjoyable experience and promoting your business, whilst not being too sales heavy. Christmas generates a real atmosphere and buzz around shopping centres and retail stores, and so finding the perfect way to appeal…

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Print campaigns and branding

7 Proactive Ways to ‘Print’ a Name for Your Brand in the Market

You have the company logo, the message, the emotions, the fonts, the colors and the target audience. The big question now is how to apply all of these commodities to market your brand. Printed marketing materials, as you know it, are the backbone of any branding efforts because it’s the best medium to position your…

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internet-search-engine-1433323_960_720

Get Found: 7 Local Branding Hacks for Small Businesses

Whenever someone mentions the term brand, a lot of people automatically assume this has something to do with major corporations such as Coca-Cola, McDonald’s or Facebook. Still, branding can be of as much use to smaller local corporations during their initial stages. Sure, the scale of these branding efforts is much smaller due to the…

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edible merchandise

Why Choose Edible Merchandise to Promote your Business?

There are many different types of promotional merchandise available which ranges from toys to branded stationery to clothing. However, one of the most popular choices is edible promotional merchandise. This covers things such as chocolates or sweets that come in branded wrappers, boxes or tins but most of all, people love them. However, what makes…

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Personal branding portraits

Personal Branding – 15 Mistakes You Need To Avoid

Some personal brands have become extremely influential in our times, and you too may already possess the ingredients to become one yourself. Personal branding may assist you in finding new job positions or business opportunities. Marketing your influence the right way as a business owner or consultant, or even as an extension of your corporate…

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Inconsistent branding and confusion at supermarket

5 Things That Can Destroy Your Brand

Developing and maintaining a brand is important for any business looking to stay afloat in the sea of competition. What most business owners fail to realize is the difference between branding and labeling. Getting labeled requires losing control and getting defined by people in rather insulting and negative way. Although focusing on factors which increase…

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furniture brands marketing tips

Tips for Furniture Companies: How to Build Brand Awareness

According to the January 2017 Market Research Report, there are over 39,003 furniture stores in the United States alone. Together, they generate the revenue of over $60 billion per year, marking the annual growth of over 2.7 percent. Seeing how this is definitely one of the niches with a stronger representation in a number of…

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marketing mix of tradtional and digital branding

How to Best Brand your Business with Traditional Marketing

In addition to clearly developing your brand’s identity for the purpose of internal communication, it’s vital to communicate your brand’s values with an effective marketing strategy. But it’s important to remember that this internal understanding of the brand reflects on how it will then be marketed and presented to the world. It’s a complex loop…

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Colour In Branding thumb

Colour In Branding – How An Industry Chooses Its Colours [Infographic]

Colour is a powerful influencing tool when it comes to marketing and logo design, with 80% of the visual information we receive coming from the colour of a logo alone. Capable of invoking specific psychological reactions in a viewer, the right colour choice can subconsciously tell someone a lot about your business. However, these psychological…

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business trade shows

Offline Branding for Small Business in the Digital Era – Is it Worth it?

With the rise of the Internet, everything changes – from pop culture expansion, basic information circulation and effective knowledge implementation, to business promotion/advancement – everyone seems to be living online. With such a dependency on the online world, the logical question imposed is: do we still know how to live and succeed offline? It seems…

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local brands and businesses

Branding Local: 2017 Trends

Entrepreneurs who want to create local brands shouldn’t use the same methods and channels as their big corporate counterparts. Local branding requires a completely different approach to market research and audience targeting. It sounds logic that location-based businesses should target local people, but there’s much more than that.  They should also use different marketing and…

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