Marketing is a cruel, cruel discipline, young marketers are trained to become sharks from the very start. It is hardwired in them that if they do not keep moving forward, they will drown. Marketing could be an entrepreneur’s worst nightmare, I know many good people with good ideas who are bad at marketing. With all…
The rise of Western consumerism is culturally tied to the idea of conspicuous consumption- the idea of spending money on big, public status symbols that are worth more to the buyer as signals of wealth than as functional items. Despite a decades-long history of indulgence in consumption, many luxury customers in the UK and elsewhere…
Even if online marketing seems to be the future when it comes to the promotional efforts of any company, offline marketing still keeps its charm and does deliver impressive results, despite the fact that many people think that it’s obsolete. Networking – Get Out and About One of the main advantages of networking is the…
In industry speak, when a brand releases a product that departs from their usual product line, this is known as ‘brand extension.’ Entrepreneur Richard Brandon is perhaps the master of brand extension, with Virgin encompassing everything from air travel (very successful) to bridal fashion (not so successful). Clearly, brand extension can be very powerful when…
Amazon Fire TV: 2014’s Killer Product? The market for streaming TV devices is a crowded one. Many big players in the tech space, such as Google, Apple and Roku, have already released a signature device. Smaller, niche companies are also hot after the streaming media dollar. But despite this heavy product saturation, some observers have…
In this digital age most businesses publish content online. This could be writing how to articles, creating news blogs, publishingwebpages, drafting press releases and sharing information via social media. A recent debate has arisen about copyright issues and the creation and sharing of online content. Let’s take Twitter as an example. Imagine that you decide…
In order to impress visiting clients, attract the most creative staff and encourage the free flow of ideas, advertising agencies pull out all the stops when it comes to interior design. Each company attempts to build something bigger and better than the last, resulting in some of the most unconventional – and awesome – offices…
Here is an infographic submitted to us by DOOH Limited, which is a leading manufacturer of LCD enclosures for digital signages. Let’s take a look at out of home advertising’s one of the biggest emerging tool – The Digital Signage and where does it stand in 2014. Electronic advertising hardware has changed a lot during…
Consumers are living in a great age. It is possible to do so much research before making a product decision. You can look up information about just about anything. This makes the job of a marketer a little bit harder. Having a knowledgeable customer base isn’t all bad though. It just means that you must…
The backbone to any brick-and-mortar storefront or business is their sign. People walking down the street notice high quality, beautifully designed signs and will often base their first impression of the business on it. People that see a business that takes spends time and effort on storefront signs must do the same with their products…
Banner advertisements are a great way to get your message across to your public and create much more awareness for your business, but not all outdoor banner ads work in the way they are intended. Whilst a great outdoor ad will bring in much needed leads and sales, an ineffective one may not be worth…
For hoteliers the biggest marketing challenge is competing for bookings against online travel agencies (OTA’s) and booking sites like Booking.com and Agoda. These sites send huge amounts of business to hotels but with hefty commissions. For hotels, securing bookings via their own website is far more profitable and provides a greater opportunity to secure future…
Many of us have stayed in motels or even large resort suites across the nation for numerous reasons, most commonly because we travelers become weary from driving hundreds of miles and want to sleep. Therefore, our choice of hotels becomes the next possible stop that has an affordable hotel nearby which is easily accessible via…
As you approach the behemoth that is your local supermarket, grab a trolley, and look up your list on your phone, do you ever wonder why you never stick to that list? It’s not a sign of weakness; supermarkets are specifically designed to squeeze as much money out of you as possible, and uses a…
The key to good advertising is grabbing the public’s attention and making an impact. A good advertising campaign is talked about time and time again. However, sometimes brands go a little too far and take things to the next level. In Britain, when a television advert causes offence, the public take to the ASA, the…
Holographic projection technology is rapidly advancing and there are countless entrepreneurs that are conceptualising new applications for this novel technology. In fact, industry projections indicate that Hologram technologies have an estimated market value of between 500 million to 1 Billion Dollars in the first 18 months – and that’s only the beginning. And so starts…
Signage is an advertising platform that relies on visual graphics to display information to an audience of any kind. Signage is an ancient advertising method used since as early as pre medieval times and it still continues to play a massive and evolving part in advertising today. In the case of mobile and digital signage,…
The internet provides a lot of great marketing opportunities for businesses of all sizes. The good thing about online marketing opportunities is that they are very cost effective. Many of the ways in which you can market yourself online are either free or come at a low cost. With the right creative marketing strategy,…
Companies spend millions of dollars designing a branding that is led by a logo they hope you are going to instantly acknowledge and understand. Where you, as a customer, fail to recognize a logo or branding, the opportunity for a sale may have disappeared within seconds. Unfortunately, every company is in direct competition with everyone…
Reasons why it should Your typical brick and mortar bridal store has many things that will help you plan for the best possible wedding. One way that we believe these stores can improve on the customer experience is through the internet. We live in a world where you can share pictures and videos immediately with…
Over the years, eBay has been a company that has always been on the forefront of change and development for online shopping. They have engaged in research and development so that the company, while providing the same root service, is always changing and evolving to meet the needs in the market. In the fast moving…
We have been firmly lodged in the social media age for many years now, and many brands are flourishing on the wide range of platforms. There are still many people making killer mistakes though, damaging their brand through bad social media manners. Differing platforms such as Facebook, Vine and Linkedin attract very different clientele, and…
A trade show is one of the mediums by which businesses can further promote their products and services. For this reason, it would be a great idea to organize one. However, this is not as easy as it seems. In fact, it can be overwhelming. If not carefully planned, this can be costly and be…
In recent years it has become even more important that companies make sure that they are able to attract and maintain a Latino customer base. This is because of the massive expansion that United States Latino population has seen in recent years. The 2010 United States Census marked a 45 percent growth in the country’s…
Putting your best foot forward in the retail environment can help your company boost its visibility and increase sales for your products. Your marketing strategy should encompass a wide array of activities that include the following: • Traditional and Internet advertising campaigns • Product packaging • Retail product placement By creating an integrated approach to…
