Outsmarting OTA’s With New Hotel Marketing eBook

Outsmarting OTA’s With New Hotel Marketing eBook

For hoteliers the biggest marketing challenge is competing for bookings against online travel agencies (OTA’s) and booking sites like Booking.com and Agoda. These sites send huge amounts of business to hotels but with hefty commissions. For hotels, securing bookings via their own website is far more profitable and provides a greater opportunity to secure future business from the guest directly, as well as upselling them better rooms and ancillary services.

The problem with that is that OTA’s have massive marketing and advertising budgets and sites which are better designed to convert traffic into bookings.

The team at Inbound360 – a UK based online advertising agency who specialize in marketing hotel websites, have written a 70 page eBook packed full of ideas, strategies and tactics for hotels tackling this exact problem.

The first part of the guide explains that before hotels invest in their advertising and marketing they need to take a long hard look at their websites and specifically their room booking systems to identify whether they’re realistically good enough to convert visitors into bookings. If not, any money spent on advertising will be wasted.

It goes on to offers lots of practical tips for ways hotels can gain a competitive advantage in their advertising against OTA’s, including keywords to bid on in Google Adwords and ways to reach potential guests via social networks like Facebook and Linkedin.

This free hotel marketing eBook can be downloaded from Inbound360. No signup required.

[PDF] Outsmarting OTA's

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