The Local Brand®

Introducing The Ghost Blogging Platform

Marty Huggins11 years ago2 years ago05 mins

During the last 5 years blogging platforms have gained great momentum. Initially there were only 2 most popular choices available to the internet users- WordPress and Blogspot. But now a new blogging platform has emerged and it is gaining fast momentum and popularity amongst the bloggers. It is called the Ghost Blogging platform. Dedicated to…

[Infographic] Global Digital Signage 2014

Marty Huggins11 years ago2 years ago01 mins

Here is an infographic submitted to us by DOOH Limited, which is a leading manufacturer of LCD enclosures for digital signages. Let’s take a look at out of home advertising’s one of the biggest emerging tool – The Digital Signage and where does it stand in 2014. Electronic advertising hardware has changed a lot during…

Branding Cohesion, Online and Off-line, Is Important

Marty Huggins11 years ago2 years ago011 mins

Building your brand online is the best way to have a multitude of customers at your fingertips. But some businesses overlook the importance of having a cohesive brand online and off. If someone were to access your website while standing in your main office, would they be able to sense continuity between the two? Here…

6 Of The Strangest Business You Will Ever See Operating In A Mall

Marty Huggins11 years ago2 years ago07 mins

For decades, the mall has been the pinnacle of shopping experiences. Patrons can casually walk the tiled corridors and visit an array of stores to cater to their every need. For a whole generation, it was the cornerstone of their social activity. Somewhere between the Sbarro and the no-name Chinese Food place rest the memories…

[Infographic] From Browsers To Buyers – 2014 Consumer Habits

Tate Handy11 years ago2 years ago02 mins

Consumers are living in a great age. It is possible to do so much research before making a product decision. You can look up information about just about anything. This makes the job of a marketer a little bit harder. Having a knowledgeable customer base isn’t all bad though. It just means that you must…

How Packaging Design Works to Build a Brand’s Identity

Tim Capper11 years ago2 years ago05 mins

There are shops and then there is Silver in the City Branding is one of the most important aspects of marketing. And understanding how packaging design works to build the identity of your brand is crucial to heightened sales and levels of success. [ Packaging Design to Brand Identity ] Packaging is Marketing Consumers instantly identify with packaging. When…

The Basics of Twitter

Ann Smarty11 years ago2 years ago08 mins

Social media is full of useful tools that can be utilized for proper social marketing. Each has their own uses, and combining them gives you the best results. But if you were to settle on any single most effective marketing tool, one of your best bets is going to be Twitter. The microblogging site has…

Customer Service – Why It REALLY Matters to Get It Right

James Duval11 years ago2 years ago13 mins

If the product you ordered never arrived – or when it did, it arrived broken – you’ll want to get in touch with that company ASAP and see a fast resolution, whether that’s your money back or a replacement product. But often it’s just not that simple. Pick up the phone and you’re likely to…

The Benefits Of A Promotional Marketing Campaign

Marty Huggins11 years ago2 years ago06 mins

If you’re looking for ways to generate some buzz about your business and increase your bottom line, it may be time for some promotional marketing. A contest, game or giveaway can go a long way toward generating brand enthusiasts and increasing your bottom line. They’re also a great way to combine your online and offline…

Top 5 Unique Promotional Products

Marty Huggins11 years ago2 years ago06 mins

5 Of The Most Unique Promotional Items Currently On The Market Which Businesses Are Using Promotional items and promotional gifts are becoming common place in modern business culture as more and more businesses consider giving away a lasting impression. In essence, a promotional item will facilitate the commercialisation of the company logo, company name, company…

How Retailers Are Using WiFi To Gain Valuable Customer Insights

Marty Huggins11 years ago2 years ago311 mins

High street retailers have been facing something of a persistent crisis, the blame for which cannot all be laid at the feet of the credit crunch and the ensuing economic slowdown. The rise of e-commerce has left traditional bricks and mortar stores on the back foot, with many famous firms struggling to sustain themselves and…

The Art Of Blogging And Netizens On Social Networks

Manuela Theissen11 years ago2 years ago05 mins

Nowadays, the so-called netizens — people who virtually reside in the Internet – can be found flocking to social media sites like Facebook, Twitter and Google+. They number more than a billion, and thus have been targeted by business and companies. The numbers alone tell the current frenzy over social media sites. But the current…

Five Holiday Business Ideas

Marty Huggins11 years ago2 years ago06 mins

The holidays are a busy time for everyone, and an even bigger opportunity for small businesses to add to their profits as well as their customer base. Incentives to shop at your store, getting people through the door, letting people know what your store has to offer, and having a staff who know what they…

How Mobiles Will Change Business Practices In 2014

Marty Huggins11 years ago2 years ago06 mins

New year is always a time for change and the change of year often brings about many new developments in the business world. If there is one key factor influencing the way a business should be run in 2014 that is the continuous rise in the use of mobile phones.Here is a quick look at…

5 Ways To Improve Customer Loyalty Through Mobile Apps.

Marty Huggins11 years ago2 years ago06 mins

Whether your business is a multi-million dollar corporation or a small shop on the corner, you rely on customer loyalty to keep you going. While there are traditional methods to keep your consumers happy, technology has given business owners an additional way to get their customers excited about the company’s products. These five ways to…

Starting Out As Brand Ambassadors? This eBook Can Be Helpful

Alex11 years ago2 years ago12 mins

Marketing is becoming more personalised. Brands have begun to understand the importance of brand humanization. A key aspect of brands interacting with consumers is PR. Brand Events are essential for your company and to design a good brand event is more valuable than spending millions on traditional advertising. As brands are seeking to develop experiences…

Effective Food PR Campaigns For The Modern British Consumer

TLB bureau11 years ago2 years ago09 mins

Developing a successful public relations scheme for any food product can depend on the country in which the campaign will be run. In recent years, food marketing, advertising, marketing, and public relations has gone through a sea change in the United Kingdom, largely in part to a rapidly changing appreciation of food culture in the…

Outsmarting OTA’s With New Hotel Marketing eBook

Marty Huggins11 years ago2 years ago02 mins

For hoteliers the biggest marketing challenge is competing for bookings against online travel agencies (OTA’s) and booking sites like Booking.com and Agoda. These sites send huge amounts of business to hotels but with hefty commissions. For hotels, securing bookings via their own website is far more profitable and provides a greater opportunity to secure future…

The Importance Of Colour In eCommerce

Marty Huggins11 years ago2 years ago07 mins

Use of colours in eCommerce Colours and colour combinations send different messages to consumers. People automatically make connections between certain colours and emotions. According to info graphic by Kiss metrics colour increases brand recognition by up to 80% and can be up to 85% the reason why people decide to buy. So getting the right…

Radio Network Marketing Helps The Accommodation Industry

Marty Huggins11 years ago2 years ago06 mins

Many of us have stayed in motels or even large resort suites across the nation for numerous reasons, most commonly because we travelers become weary from driving hundreds of miles and want to sleep. Therefore, our choice of hotels becomes the next possible stop that has an affordable hotel nearby which is easily accessible via…

4 Reasons Your PR Campaign Might Be Failing

Marty Huggins11 years ago2 years ago07 mins

For any business, large or small, a good public relations strategy can be the key to success. Not only will this help to build exposure for your brand and bring in new leads but it will also give you a valuable route via which to combat any criticism or impending disasters. PR acts as a…

Roller Banners For Branding And Marketing: Some Things To Take Care

TLB bureau11 years ago2 years ago16 mins

Roller banners are versatile tools for any business that exhibits or wants to market products and services at a given point. But, before you spend your money take a few moments to reflect on what it is you want your roller banner to do, where you are placing it and the budget you have to…

How The Mobile Development Industry Has Exploded: From Startups To Multinationals

Marty Huggins11 years ago2 years ago011 mins

Mobile development is growing at an explosive pace, so explosive in fact, that it might soon end up leading to a scenario in which the use of mobile internet and all its associated applications completely outstrips conventional web use through PCs and laptops. As of early 2012, there were some 1.6 billion mobile subscribers with…

How PR Can Help Your Business Become An Industry Frontrunner

Marty Huggins11 years ago2 years ago06 mins

Developing a quality product and service doesn’t necessarily mean that you are guaranteed to become leaders of the industry. In today’s modern world, you can’t solely rely on word of mouth to achieve commercial success, so it is important that you build a strong brand through a variety of effective PR strategies, advertising campaigns and…

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Marketing

Introducing The Ghost Blogging Platform

[Infographic] Global Digital Signage 2014

Top Tips For Postcard Printing To Improve Your Email Marketing

Branding Cohesion, Online and Off-line, Is Important

6 Of The Strangest Business You Will Ever See Operating In A Mall

How Packaging Design Works to Build a Brand’s Identity

Customer Service – Why It REALLY Matters to Get It Right

The Benefits Of A Promotional Marketing Campaign

Top 5 Unique Promotional Products

How Retailers Are Using WiFi To Gain Valuable Customer Insights

Five Holiday Business Ideas

How Mobiles Will Change Business Practices In 2014

Starting Out As Brand Ambassadors? This eBook Can Be Helpful

Effective Food PR Campaigns For The Modern British Consumer

Outsmarting OTA’s With New Hotel Marketing eBook

Radio Network Marketing Helps The Accommodation Industry

4 Reasons Your PR Campaign Might Be Failing

Roller Banners For Branding And Marketing: Some Things To Take Care

How The Mobile Development Industry Has Exploded: From Startups To Multinationals

How PR Can Help Your Business Become An Industry Frontrunner

Trending

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