In industry speak, when a brand releases a product that departs from their usual product line, this is known as ‘brand extension.’ Entrepreneur Richard Brandon is perhaps the master of brand extension, with Virgin encompassing everything from air travel (very successful) to bridal fashion (not so successful). Clearly, brand extension can be very powerful when…
In this digital age most businesses publish content online. This could be writing how to articles, creating news blogs, publishingwebpages, drafting press releases and sharing information via social media. A recent debate has arisen about copyright issues and the creation and sharing of online content. Let’s take Twitter as an example. Imagine that you decide…
During the last 5 years blogging platforms have gained great momentum. Initially there were only 2 most popular choices available to the internet users- WordPress and Blogspot. But now a new blogging platform has emerged and it is gaining fast momentum and popularity amongst the bloggers. It is called the Ghost Blogging platform. Dedicated to…
Here is an infographic submitted to us by DOOH Limited, which is a leading manufacturer of LCD enclosures for digital signages. Let’s take a look at out of home advertising’s one of the biggest emerging tool – The Digital Signage and where does it stand in 2014. Electronic advertising hardware has changed a lot during…
Despite, the fact that – ‘postcard printing’ is an essential part of major ‘direct mail marketing’ initiatives; many continue to question its relevance in a highly digitized world. “Why do I get the feeling that many marketers today look at direct mail the way people look at the Jurassic Period?” asks Steve Olenski on Forbes.com….
Building your brand online is the best way to have a multitude of customers at your fingertips. But some businesses overlook the importance of having a cohesive brand online and off. If someone were to access your website while standing in your main office, would they be able to sense continuity between the two? Here…
For decades, the mall has been the pinnacle of shopping experiences. Patrons can casually walk the tiled corridors and visit an array of stores to cater to their every need. For a whole generation, it was the cornerstone of their social activity. Somewhere between the Sbarro and the no-name Chinese Food place rest the memories…
Consumers are living in a great age. It is possible to do so much research before making a product decision. You can look up information about just about anything. This makes the job of a marketer a little bit harder. Having a knowledgeable customer base isn’t all bad though. It just means that you must…
There are shops and then there is Silver in the City Branding is one of the most important aspects of marketing. And understanding how packaging design works to build the identity of your brand is crucial to heightened sales and levels of success. [ Packaging Design to Brand Identity ] Packaging is Marketing Consumers instantly identify with packaging. When…
Social media is full of useful tools that can be utilized for proper social marketing. Each has their own uses, and combining them gives you the best results. But if you were to settle on any single most effective marketing tool, one of your best bets is going to be Twitter. The microblogging site has…
If the product you ordered never arrived – or when it did, it arrived broken – you’ll want to get in touch with that company ASAP and see a fast resolution, whether that’s your money back or a replacement product. But often it’s just not that simple. Pick up the phone and you’re likely to…
If you’re looking for ways to generate some buzz about your business and increase your bottom line, it may be time for some promotional marketing. A contest, game or giveaway can go a long way toward generating brand enthusiasts and increasing your bottom line. They’re also a great way to combine your online and offline…
5 Of The Most Unique Promotional Items Currently On The Market Which Businesses Are Using Promotional items and promotional gifts are becoming common place in modern business culture as more and more businesses consider giving away a lasting impression. In essence, a promotional item will facilitate the commercialisation of the company logo, company name, company…
High street retailers have been facing something of a persistent crisis, the blame for which cannot all be laid at the feet of the credit crunch and the ensuing economic slowdown. The rise of e-commerce has left traditional bricks and mortar stores on the back foot, with many famous firms struggling to sustain themselves and…
Nowadays, the so-called netizens — people who virtually reside in the Internet – can be found flocking to social media sites like Facebook, Twitter and Google+. They number more than a billion, and thus have been targeted by business and companies. The numbers alone tell the current frenzy over social media sites. But the current…
The holidays are a busy time for everyone, and an even bigger opportunity for small businesses to add to their profits as well as their customer base. Incentives to shop at your store, getting people through the door, letting people know what your store has to offer, and having a staff who know what they…
New year is always a time for change and the change of year often brings about many new developments in the business world. If there is one key factor influencing the way a business should be run in 2014 that is the continuous rise in the use of mobile phones.Here is a quick look at…
Whether your business is a multi-million dollar corporation or a small shop on the corner, you rely on customer loyalty to keep you going. While there are traditional methods to keep your consumers happy, technology has given business owners an additional way to get their customers excited about the company’s products. These five ways to…
Marketing is becoming more personalised. Brands have begun to understand the importance of brand humanization. A key aspect of brands interacting with consumers is PR. Brand Events are essential for your company and to design a good brand event is more valuable than spending millions on traditional advertising. As brands are seeking to develop experiences…
Developing a successful public relations scheme for any food product can depend on the country in which the campaign will be run. In recent years, food marketing, advertising, marketing, and public relations has gone through a sea change in the United Kingdom, largely in part to a rapidly changing appreciation of food culture in the…
For hoteliers the biggest marketing challenge is competing for bookings against online travel agencies (OTA’s) and booking sites like Booking.com and Agoda. These sites send huge amounts of business to hotels but with hefty commissions. For hotels, securing bookings via their own website is far more profitable and provides a greater opportunity to secure future…
Use of colours in eCommerce Colours and colour combinations send different messages to consumers. People automatically make connections between certain colours and emotions. According to info graphic by Kiss metrics colour increases brand recognition by up to 80% and can be up to 85% the reason why people decide to buy. So getting the right…
Many of us have stayed in motels or even large resort suites across the nation for numerous reasons, most commonly because we travelers become weary from driving hundreds of miles and want to sleep. Therefore, our choice of hotels becomes the next possible stop that has an affordable hotel nearby which is easily accessible via…
For any business, large or small, a good public relations strategy can be the key to success. Not only will this help to build exposure for your brand and bring in new leads but it will also give you a valuable route via which to combat any criticism or impending disasters. PR acts as a…
Roller banners are versatile tools for any business that exhibits or wants to market products and services at a given point. But, before you spend your money take a few moments to reflect on what it is you want your roller banner to do, where you are placing it and the budget you have to…
