Most businesses today take social media and mobile based marketing as a matter of fact. There’s little doubt about the need of digital marketing. However, what really is key to this ever changing art of online marketing? Well, the content. There’s the big problem with marketing. Its easy to get down to spending on online ads but how do you really engage your customers without using constantly fresh content? Ad campaigns are high impact marketing activities that last for a short span. Content marketing is a long term strategy that gives returns even after your ad campaigns are long forgotten. So how do you market using content? Is your website content enough for that? Do you think your website content is getting a little bit stale? This infographic from Primeview gives eight tips to help you break through the market and deliver quality content to your target audience:
Submitted by Primeview | Infographic Source: www.primeview.com
Does your business employ content marketers? Have you seen success in some content marketing strategy? Share your stories by emailing them to marty@thelocalbrand.com. Leave your comments below.
Jeremy
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