Promotional tools are best used when the strategy calls for a highly targeted, time-limited boost in response. They can be excellent ways to encourage new-product trials and for raising seasonal performance. They should always be part of the overall marketing strategy and budget. Contests and sweepstakes are a way of securing product engagement and, potentially,…
Over the last few years, social media platforms and online interactions have increased many fold. Businesses are using more digital technologies than before. Ecommerce, online ads, polls and surveys have become standard for marketing operations. These technologies are all data driven. Even small and medium businesses today need data analytics at an unprecedented scale. To…
What generational group is driving big changes to virtually every aspect of our lives? It’s Millennials, that often-studied group of people born after 1980. They’re culturally and ethnically diverse, they have shorter attention spans than goldfish, and they form almost a quarter of the U.S. population. And while they’re much to differentiate them, there are…
Black Friday and Cyber Monday have both become retail phenomena in a very short space of time and at this stage are practically impossible to ignore as a consumer and as a retailer. As a consumer, these “events” have heralded a period of frenzied shopping but ultimately have also yielded bargains too! For retailers, it’s…
As the festive season begins to creep upon us and the decorations and lights begin to emerge, all brands have to think about how they are going to promote themselves during this busy period and in particular, what promotional products to use. Christmas time means that levels of trade are higher than usual and for…
Irrespective of whether it’s your first anniversary or fiftieth, your wife will always be your better half, a part of your life that makes you complete in every way. Traditionally, there are some rules about what to give your wife as an anniversary present, which varies according to country (the USA or the UK). There…
Email marketing company Reachmail has put together a really cool infograhpic that shows why it is important to fully integrating your email and social media marketing strategies together. This post was originally published on the Reachmail blog. The graphic covers 2015 spending changes broken up by marketing channels (email and social see the largest spending…
Owning a great watch is probably not the same in 21st century as it was in the 20th but still some watches capture your imagination when you see them on someone’s wrist. What is so special about an elegantly designed and beautifully crafted watch that makes you jealous? You may own half a dozen watches,…
Hey guys, in this post we are reviewing the new Google Consumer Surveys. At TLB we often review apps and softwares which have practical utility for businesses. We all know that from a marketing perspective, surveys are quite important for businesses. We have run several surveys in the past and our in-house researchers like to…
Facebook native videos overtook YouTube videos in terms of overall interactions and user engagement for the first time ever in November 2014. Since then, the Facebook native video platform has only been getting more pervasive as the Facebook newsfeed auto-plays videos when a user is logged into Facebook. At the time in November 2014, the…
Freshii – Freshii (Originally called Lettuce Eatery) is a Canadian fast food franchise and was founded in 2005 by Matthew Corrin. They serve meals which are prepared with different types of meats and toppings and even with frozen yogurt, wraps, Soups, burritos and salads. They has expanded to 88 stores in 8 countries covering 35 cities…
When it comes to picking a book for reading, we often encounter an endless list of similar sounding titles on the same topic. However, not all business and marketing related books succeed in delivering the right level of knowledge and information that you are seeking. Especially in the branding and social media related categories we…
Twitter is powerful social media site. Nowadays there are so many people using twitter to market their brands and business. Twitter can potentially give you more audience that can achieved by advertising. Adding followers on Twitter is inexpensive way of advertise your brand and business.Users can create tweets which are to be published and shared…
Small business depends on social media for promoting their product.The cheapest way of getting promoted is through social media. You need followers for that.But its not that much easy task to do it. There are several steps to get followers on social media.Follow these techniques and get fame with help of followers.Followers are the people…
Perfume is expensive and if you have an addiction for it, the expenses can be quite overwhelming. For many, buying and wearing perfume is passion but if you are really keen on saving some money, you can always limit yourself to a fragrance alternative or better hunt for discount websites and offers. All it requires…
Marketing is a cruel, cruel discipline, young marketers are trained to become sharks from the very start. It is hardwired in them that if they do not keep moving forward, they will drown. Marketing could be an entrepreneur’s worst nightmare, I know many good people with good ideas who are bad at marketing. With all…
The rise of Western consumerism is culturally tied to the idea of conspicuous consumption- the idea of spending money on big, public status symbols that are worth more to the buyer as signals of wealth than as functional items. Despite a decades-long history of indulgence in consumption, many luxury customers in the UK and elsewhere…
Who could have thought that entertainment industry will explode like this. From big budget movies to Youtube shows to videogames to theme parks, everything is prospering. These are such great times for the entertainment industry. Starting from the arcade culture from the 70s videogames have become a big business these days. It might still be…
Even if online marketing seems to be the future when it comes to the promotional efforts of any company, offline marketing still keeps its charm and does deliver impressive results, despite the fact that many people think that it’s obsolete. Networking – Get Out and About One of the main advantages of networking is the…
Promotion and advertising are key to bringing in new customers, and to making sure that existing customers don’t forget about you. One of the major parts of any advertising budget should be creating promotional products. With that said though, it’s sometimes difficult to choose the right promo products for a company. Fortunately there are a…
Tumblr is Social Media Plus SEO! Tumblr is one site that has been in the rise in the past few years. Its great features are really useful if you want to incorporate this in your Search Engine Optimization arsenal. You might be wondering “How does if differ from WordPress because I already got an account…
In the hustle to get a website online, many aspiring entrepreneurs often skip the homework phase of testing and comparing different website building options. With so much energy and time spent into improving their products, odds are they want to get their websites up and running in a very fast manner. This is where Do-It-Yourself…
Great customer service is key for retaining your clients and maximizing profits. It doesn’t matter if you do business face to face, or through ecommerce, getting the customer service basics correct will bring buyers back again and again. Differentiate Yourself from the Competition These days, marketing savvy companies are using exceptional or unique customer service…
In industry speak, when a brand releases a product that departs from their usual product line, this is known as ‘brand extension.’ Entrepreneur Richard Brandon is perhaps the master of brand extension, with Virgin encompassing everything from air travel (very successful) to bridal fashion (not so successful). Clearly, brand extension can be very powerful when…
In this digital age most businesses publish content online. This could be writing how to articles, creating news blogs, publishingwebpages, drafting press releases and sharing information via social media. A recent debate has arisen about copyright issues and the creation and sharing of online content. Let’s take Twitter as an example. Imagine that you decide…
