For certain businesses and brands, it is simply hard to remain up to date about the latest Instagram features. Social media is changing and by the time you become comfortable, a change or update will occur, especially with the social media marketing strategies. It’s not a huge secret that various people like Instagram and probably…
If you think that the journey of the buyers in the digital space is as linear as that in the traditional markets then let us tell you that you’ve not been looking at the bigger picture. Rarely have there been instances when a consumer lands in a website, browses the products listed on it, selects…
Email Marketing is the single most effective strategy for turning your prospects into loyal potential customers. There’s a lot of effective email campaigns, but ultimately you really need to set up a high-converting email campaigns structure and actionable tactics that can boost your conversion rate. To enhance your email marketing conversions, check out the fundamental…
Email marketing could be considered an ancient marketing tool. But when studies show that 91% of consumers check their emails atleast once in a day, the role of email marketing across industries in today’s digital world has become indispensible. Moreover, when more than half of the global population uses email, there isn’t a better and…
With every passing year, mobile is becoming an increasingly dominant driver of traffic and conversions. In 2014, the number of internet users on mobile devices surpassed the number of users on desktops. Mobile apps account for over 50% of the time users spend viewing digital media. Learn about all this and more in our infographic,…
It is expected of a brand today to have a global footprint. Even when you don’t have brick and mortar presence in other parts of the world, you can sell your products through online platforms and use drop shipping to deliver. Surely, you must be aware about the most active online consumer markets for that….
When we receive a text message, we are likely to open it straight away. Indeed, 9 out of 10 texts are read within three seconds of reaching our phones. This immediacy is what makes SMS such an appealing option for marketers, who are fully aware that a text is far more likely to make potential…
Business owners keep hearing that they need to have an online presence no matter what, but if you run a really small business, you’ve probably thought to yourself that the hassle of making and up-keeping a website is more trouble than it’s worth. But it just isn’t. Having a website for your business, no matter…
The 2016 holiday season is fast approaching and you know what that means: Online shopping! In fact, eCommerce store owners traditionally see an increase of 20% in annual sales for the months of November and December. And 2016 is going to be even better. The holidays are a very exciting time for eCommerce site owner’s,…
Do you know why 82% of businesses use email marketing as one of their prime strategies? The answer is simple – because it works. A well-designed email marketing strategy is one of the most powerful selling tools that you can get. However, many marketers and business owners believe that this process is simple as that…
These days, many business owners are realizing that connecting with their target market in the online world is a great way to optimize their bottom line. If you’re interested in optimizing your online platform so that you can attain exceptional conversion rates, now is the time to access and implement strategies that will help you…
If you have an online store, SEO is crucial for business. Nothing proclaims credibility more than Google rankings. With more and more users searching Google organically for products rather than looking through sites, ranking for relevant products should be your biggest priority. E-commerce websites need extra emphasis on SEO. The listings on e-commerce should be…
In this Inc. piece on the 10 most compelling ad campaigns of the decade…. Simplicity is key. Simplicity is everything. Simplicity is the key to success. But the critical question is ‘what’ should brands aim to simplify? Is it how brands are marketed? Is it about the positioning platforms that are identified? Is it about…
We have now come to a point in society were information is so sudden, and the whole world is moving faster then what we can keep up with…. relationships seem to just come and go, and loyalties are beginning to diminish. But how can brands strengthen their relationship with their customers? What can they do…
In today’s digital age, it’s difficult to escape from hearing or reading about a new digital trend almost every week. Smartphones and apps are ubiquitous and business owners have caught onto this but it can be an expensive experience for any business. The issue is to know what trend to investigate further and knowing what…
In some cases, the marketing of a good or service can be part of the value the purchaser receives when consuming it. The creation of, for example, a compelling story of a business or image around a product can itself be part of the product’s allure. We saw a wonderful example of this on Main…
I’m around clients all the time who want to have their brand stand out. And they’re always asking me for ‘hints’ on how to improve their visual impact. One of the easiest ways to catch someone’s eye is with well-designed graphics and a memorable logo. So, how do you create a logo that rocks? Understand…
To create a recognizable company and make your name stick in the mind of your customers, you need to build a solid brand. Haphazard marketing will not work; over 80% of customers say that the authenticity of content is the number one factor in their decision to become a follower of a brand. Many small…
![What Market Research Can Do For Your SME [Infographic] Thumb](https://thelocalbrand.com/wp-content/uploads/2016/03/What-Market-Research-Can-Do-For-Your-SME-Infographic-Thumb.jpg "What Market Research Can Do For Your SME [Infographic]")
Running your own business is a commitment. Surely, you would like to see your hard work bear results. However, at the end of the day business is about identifying the right opportunities and taking the appropriate risks. Market analysis is the first step to ensure that your business will continue to succeed. Before getting into a…
Technology and industry professionals are often ahead of the curve when compared to the general public, so it can take a few years for the average individual to catch up to the advertising trends and develop a base of quality and relevancy in new forms of media. Fortunately, the transitional period between old media and…
Of all the Ps in marketing, pricing is the one that directly correlates to the value of the goods or services. This is exhibited by the fact that for any business, pricing strategy affects the profit and loss in more profound way than anything else like promotion or people. Pricing not only decides the selling…
Most businesses today take social media and mobile based marketing as a matter of fact. There’s little doubt about the need of digital marketing. However, what really is key to this ever changing art of online marketing? Well, the content. There’s the big problem with marketing. Its easy to get down to spending on online…
If you believe that you have strong passions and qualities that you would like and be able to share with the world than you might want to think about starting your own niche website. Still, this business idea is not for those who would like to be occasional writers and share their experiences from time…
Getting ready for the day of love? Retail space is filled with all the romantic gifting items and around Valentine’s day every retailer wants to be prepared for the surge in sales. More than sales this is also a great social occasion to reach out to people. A good Vday engagement could be the holy grail…
Personal selling is dealing with potential customers face to face and trying to convince them to make a purchase. Salespeople often become successful entrepreneurs because they learn to listen to what the customer needs and wants on a daily and personal basis. Some great American entrepreneurs like Billy Durant, who started out in sales include:…
