Three Ways To Strengthen Your Brand on Twitter

It’s pretty obvious that we’re in the era of photos and videos. We love taking pictures and videos of everything amazing – and annoying – we see and we immediately share it on visually-oriented websites like Facebook, Instagram, and YouTube. Since we’re all about visuals, is Twitter still relevant when it comes to building your brand as before?

The answer is yes. Twitter should still be part of your building your brand strategy.

Twitter Is Still Stronger As Ever

According to Social Media Statistics released on January 2018, Twitter is the fourth social media platform that is monthly used by millions of people and businesses.

Ranking fourth is not so bad as it sounds because, even so, Twitter has 300 million active users. If you think about, if you can make 10% of that your followers, you’ll have 300,000 followers. You’ll have the same follower-count as Krispy Kreme.

It doesn’t look bad as it seems, right?

Even there are less users by a million – or better yet, millions – Twitter is making efforts to reduce spam and fake accounts. You are guaranteed that you will reach actual people and businesses.

What’s more, Twitter ditched the 140-character limit last year. You can tweet up to 280 characters. If you have business announcements or want to say more to your followers, you can freely do so – continuously.

In case you didn’t know, you can also add a video and even create a live video. You can share a video that is up to 512MB in size. But do note that you can’t share videos as long as on YouTube. Time length should be 2 minutes and 20 seconds or less. You can know more about it in this Twitter guide page.

How To Build Your Brand On Twitter

Sometimes all you have to do is focus on the basics. Whether your business is just one week or five years old, following these tips won’t fail you.

1. Engage

zappos Social media platforms are built for engaging and growing a community. So don’t be a snob and engage with others. I’m not saying engage with others by tweeting funny and related images or sharing blog posts you think people would like. Though, these two are extremely helpful. I’m saying engage as in like, comment, or even retweet others particularly when they mentioned or tagged you. You can learn a thing or two from Zappos. Zappos likes and replies to people who tag them or use the #Zappos in their tweets. You may not be as famous as Zappos yet and no one is using your business name as a hashtag but this should not limit you from engaging. You can engage with people who use a hashtag that is related to your business. If you’re a clothing company, you can engage with people who tweet #OOTD or #fashion.

2. Grow Your Followers

How can your grow your Twitter page when nobody knows you, right? First step is to engage, second is to use online tools or apps specifically for Twitter. There are a lot. I tried some but a tool that I keep on using is CrowdFire.

You can schedule your tweets, track your keywords (a feature that is helpful for engaging with others), and my favorite feature is the Competitor’s Followers. You can manually follow people who follows your competitor.

However, I do it differently. I use the Twitter pages that I think our audience follows. You can play it dirty or you can play it smart. Your choice.

3. Make Yourself Known

tesla The most important, let others know what your business is all about. How? By stating a clear description in the bio part and adding a website people can actually visit so they can know more about you and your products or services. You don’t need to use fancy words. Simple and easy-to-understand words are highly suggested.

You may also want to make your logo as profile photo. In this way, they can recognize your brand where ever they go both online or offline. No logo yet? There’s always a logo design generator tool you can use.

There You Have It

As a marketing person, use Twitter to grow your brand. Some people don’t love Facebook and Instagram anyway. Chances are, they are on Twitter.

As a social media user, have fun on Twitter. The tips I provided above are just few of the useful ideas you can use. You may learn one or more when you start using Twitter.